At Great-Ads we love to share truly great advertising campaigns, and sometimes we need to remind ourselves here that it's the creatives behind the work that we want to compliment and not the brands. Ok so why are we rambling on.......FedEx, oh FedEx with so many a great ad featured here like The Enchanted Forest, the Dominoes spot from BBDO, Toronto, and one my personal favorites The FedEx AAAAAAAAA Auto Repair Shop ad...one of your delivery guys does this!!!
"goobie55" who uploaded this video on YouTube, obviously upset about how her package was handled by the FedEx delivery man, was even more surprised considering she was home with her front door wide open. Note To FedEx: the best advertising campaign is useless when videos like this are as common as your commercials.
New commercial for FedEx reminds us that not every jolly looking elderly man with a big belly and long white beard is Santa.
Credits: Adverting Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Executive Creative Directors: Greg Hahn, Mike Smith Executive Producer: Amy Wertheimer Senior Creative Director / Copywriter: Peter Kain Senior Creative Director / Art Director: Gianfranco Arena Executive Music Producer: Rani Vaz Production Company: Smuggler Director: Randy Krallman Director of Photography: Andrij Parekh Sound Mixer: Tom Jucarone Sound Design: Mackenzie Cutler Editor: Ian Mackenzie
Update: November 26, 2012. Looks like FedEx agreed that the above spot was just a bit on the creepy side, below is the new "edited" version of the FedEx Santa commercial.
Simply a beautiful commercial for FedEx, the spot entitled "Enchanted Forest" is the work of Psyop. Credits: A shipping giant befriends a forest — thanks to sustainability solutions from FedEx, including more electric trucks, more recycled shipping materials and a growing number of lower-emission planes. Production by: Psyop
A radiator valve manufacturing company decides to increase they're social media visibility in hopes of growing the business. FedEx and ad agency BBDO create a great new ad highlighting both FedEx's small business expertise and why you don't hire your son Brock and his crew to be the new Social Media Strategists.
Ad Credits: Advertising Agency: BBDO, New York Production Company: Biscuit Filmworks
A Canada Goose ships a hockey stick to a puppy in Miami using FedEx boxes as dominoes. Music is an original track by Apollo Studios, song title: Coming Home. Credits: Advertising Agency: BBDO, Toronto, Canada Creative Directors: Peter Ignazi, Carlos Moreno Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Jeff Low Agency Producer: Beatrice Bodogh Production Company: OPC Editor: Mark Paiva / POSTERBOY Edit Visual FX: AXYZ Music: Apollo Studio Colour: Alter Ego Account Service: Martina Ivsak, Jaya Gothi
Victoria's Secret has just been nominated as one of the top 10 brands on CBS's Greatest Super Bowl Commercials, so they've created this short teaser spot to get you to vote for them. You can make your vote for Victoria's Secrets or any one of the other front runners at cbs.com/superbowl by January 31st. The results will air February 1st for Best Brand. The other brands nominated are: Bud Light, Budweiser, Careerbuilder.com, Coke, Doritos, E-Trade, FedEx, GoDaddy, and Pepsi.
The Hudson’s Bay Company is reclaiming its past with a new logo — its first brand redesign in nearly half a century. Marking a shift from the moniker it has carried since 1965, The Bay will now be known as Hudson’s Bay. Prior to 1965, the store had carried the full name of the firm, which was founded in 1670 and is billed as “North America’s longest continually operated company.”
“Going back to their heritage, to Hudson’s Bay, makes a lot of sense,” said University of Toronto marketing professor David Dunne. “It’s something they can own. ‘The Bay’ has obviously lots of awareness in Canada, but it could be confused with lots of other things, for example, eBay, especially if they’re going to be doing online. There’s nothing all that unique about ‘The Bay.’ ”
Representatives of the Hudson’s Bay Company (HBC), the store’s parent company, which also operates Home Outfitters and Lord & Taylor in the U.S., were not available to discuss the new logo, which will mark all marketing and media materials, online and in-store displays. A redrawn coat-of-arms was also debuted for special packaging. “We’re very proud to say that Hudson’s Bay is continuing to advance in 2013, not only with our numerous new business ventures, but with our updated look,” said HBC creative director Tony Smith in a release. “We’ve taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson’s Bay Company.”
Errol Saldanha, who teaches brand development at OCAD University, wonders what consumers will end up calling the store.
“Today, customers always want the shortcut — TD, FedEx,” he said. “Are people going to keep calling them The Bay, or short form it to Hudson’s, which seems to be the more distinct part of the name? “The challenge with a rebrand is everybody will just look at this as a logo, visual thing, and not maybe see a strategy behind it. The big risk is whether or not people will accept it. The Gap customers all rebelled and then they shifted the logo back.” The company said the change is to signal a “defining period” of innovations, such as the creation of high-end The Room, the launch of Canada’s first Topshop and Topman, the renovation of multiple stores and expansion into ecommerce.
Dunne isn’t sure what difference a rebrand will make “when you’ve got people like Target coming in who are known for high quality merchandise at low prices. Harking back to the fact that they were founded in 1670 is probably not going to carry an awful lot of weight,” he said.
Prior to 1965, The Hudson’s Bay Company’s logo was an elaborate, calligraphy-style script. In 1965, motivated by expansion into Quebec, the firm had American branding gurus Lippincott & Margulies create a shortened The Bay with an emphatic ‘B’.
2013 sees the word mark simplified and streamlined to an elegant Hudson’s Bay. via: Toronto Star
