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Evian follows up the incredibly successful Roller Babies ad with the launch of the new Baby & Me ad/film.

Press: The newest video campaign from evian continues to focus on the brand’s longstanding commitment to the Live Young® lifestyle: that youth is not a matter of age; it’s an attitude. Baby & Me aims to offer another vividly entertaining moment that shows us a reflection of our own personalities and inner youth. Characters in the video are seen walking through a busy street when they suddenly meet with their inner babies in storefront window reflections. Upon the initial discovery, the adult characters begin to interact with their inner babies resulting in an energetic virtual dance off with themselves, demonstrating the feeling of freedom, of letting go and spontaneity that Living young triggers.
“The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way“said Jerome Goure, Vice President of Marketing for Danone.
Produced by award-winning creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek for evian. 90’s dance hit “Here comes the Hotstepper” serves as the soundtrack to the new film, which instantaneously brings the energy of the video to life.
In addition to the Baby & Me video, evian will be launching a Baby & Me application mid-May. Available on Android, iPhones and Facebook, fans will be able to meet their own inner baby. Developed by BETC Digital and software company, B-Reel, the application uses advanced facial recognition software allowing users to take their own photo and those of friends and upload to the application, which will then “babified” and reveal your inner baby. Photos can be uploaded to Facebook and Twitter to share with their friends, using #EVIANBABYANDME, which will be a globally used hashtag.
Credits:
Music and song title: Here comes the Hotstepper — Evian remix by Yuksek
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros

See the newest Evian Dancing Babies ad HERE.

Credits:
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International

Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.

" At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version" .

As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.

Credits:
Creative Ad Agency: BETC London