Celebrating the 60th Anniversary of the Cannes Lions International Festival of Creativity, 'Cannes Lions: Through The Line' goes behind the scenes to give unparalleled insights into what happens at the world's most prestigious event for the communications and advertising industry. Hear from some of the advertising industry's biggest names — including David Droga, James Hilton, David Karp and many more — as they consider the state of the communications industry and the role that the Festival plays in inspiring creativity.
Credits: This film was produced as a collaboration between Lions Festivals and Jack Morton Worldwide Post Production: Unit Media Music: Roger Eno/Plumbline Producer: Joseph Binks Director: David Masters Executive Producer: Michael Richards
Outdoor Lions became the first of traditional nominations in whom have handed over awards on Cannes Lions 2009.
The Grand prix for the best outdoor advertising were received by agency TBWA\HUNT\LASCARIS (Johannesburg, the republic of South Africa) for campaign «Billion dollars» for newspaper The Zimbabwean. In campaign the inflation topic of the day is involved in the republic of South Africa which has led to full economic crash of the country. Newspaper The Zimbabvean is published in the republic of South Africa as all edition has been sent by Robert Mugabe for oppositional sights.
This work became brightest of 4498 demands sent in nomination Outdoor. From this number of the sent works, the jury headed Akira Kagami, Executive Officer and Global Executive Creative Director agencies Dentsu, has chosen 512 finalists and has handed over then 69 awards. 11 gold, 21 silver and 35 bronze.
Agencies from 24 countries have received awards for a creative in the outdoor advertising, the obvious leader among them — France. 9 awards, from which three gold, one silver and 5 bronze lions. At the USA and India on 6 awards, at the republic of South Africa and Germany on 5.
The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.
The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.
Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.
Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.
Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.
The production company... In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.
Credits: Production company: Sentimental Filme Director: Vellas Director of Photography: André Faccioli Executive Producers: Marcos Araújo, Marcelo Altschuler Production Director: Eduardo Venturi Editing: Talles Martins Sound: Satélite Áudio Voiceover: Christine Behm Post-production: Sindicato VFX Agency: F/Nazca Saatchi & Saatchi Creative Directors: Fabio Fernandes | Eduardo Lima Art Director: João Linneu Creative team: Bruno Oppido | Thiago Carvalho | João Linneu RTVC: Victor Alloza Accounts: Marcello Penna | Melanie Zmetek Planning: José Porto | Rafael Paes Approval | Client: Luiz Marinho
Fly On The Wall's Sean Metelerkamp has just released the director’s cut of Double Helix, a teaser for Lowe & Partners’ What The Future Looks Like Cannes Lions Creative Masterclass yesterday.
dou·ble he·lix, Noun A pair of parallel helices intertwined about a common axis, esp. that in the structure of the DNA molecule.
Credits: Title: Double Helix Brand: Lowe & Partners Production company: Fly On The Wall Written and Directed by: Sean Metelerkamp Featuring: Dave Meinert and Samantha Laura Kaye Producer: Trish Wylie DOP: Grant Appleton Editor: Sean Metelerkamp
Attention all you young creatives, Miami Ad School creates the "Worstfolio" just for you. Don't get discouraged, we've seen the world's best creatives work but now it's time to see their worst ads from the early years of their careers.
For those days that you feel like you will never be as successful as them, you'll see that they all started out just like you...with bad ideas.
Below, listen in as Pablo del Campo shares his thoughts on creativity and the worst ad he ever created. Pablo is the most awarded Argentinian creative and the founder of Del Campo Saatchi & Saatchi, named as the "International Agency of the year" by Advertising Age magazine, who has won 59 Cannes Lions, 47 CLIO awards and more than 250 FIAP awards.
Credits: Creative Advertising Agency: LOLA, Madrid, Spain Executive Creative Director: Chacho Puebla Creative Directors: Nestor Garcia, Nacho Oñate, Sito Morillo Art Directors: Alfredo Adan, Alberto Carballido Copywriter: Alberto Portas Production Company: Deseif, Lee Films Music/Sound Design: Trafalgar13
Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.
As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.
You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.
“This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”
"We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."
Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."
After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.
In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.
With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.
On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.
