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Nissan gets tough on the streets with their new concept sports car "Extrem". Nissan captured the vibrancy, color and excitement of Brazil with EXTREM, a radical car aimed squarely at the young (and young-at-heart) car enthusiasts keen to make a statement on the roads. Press below.

• First concept car from Nissan designed specifically for Brazil
• Design reflects the color and passion of the country
• A new urban compact sports car that's exotic yet attainable
• Rugged and agile 2+2 with distinctive color treatment

"Brazil is a country of great natural beauty and it has a passionate, rich culture. But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, color and specification," said Shiro Nakamura, Senior Vice President and Chief Creative Officer.

"EXTREM, with a dynamic, high-character design, is far from conservative. It was created to appeal to the country's growing band of city-based young professionals who are passionate about design and want to make a personal statement. The lightweight two-door 2+2, has a dynamic stance, fresh surfacing, and a clear rugged ability to tackle the urban jungle everyday," he added.

Designed by Nissan Design America (NDA) in San Diego, California, in collaboration with Brazilian designers and produced in Brazil, the concept previews a new breed of car. By blending versatility and toughness with the agility of a compact 2+2, EXTREM is a new genre of urban compact sports car.

Its unveiling at the São Paulo Motor Show underscores Nissan's commitment to Brazil. The country is one of the largest new car markets in the world and one in which Nissan enjoys significant sales growth. The company claimed almost two per cent of the 2011 market, doubling its 2010 sales, and aims to account for five per cent of new car sales in Brazil by 2016. via NissanNews.com | USA

The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard.

Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless.

The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch.

After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.

Credits:
Title: The End of the Silent Magazine
Agency: Ogilvy & Mather Brazil
Title: Billboard Magazine Brazil- The End Of The Silent Magazine
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban

Beautiful new campaign for Orelhão Mágico keeps the spirit of Santa Claus alive for a some lucky children in Brazil who came across this Magic Payphone.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elf's, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.

Credits:
Advertising Agency: NBS, Brazil
Creative Directors: André Lima, Pedro Feyer, Marcello Noronha, Moacyr Netto
Art Directors: Vinicius Cunha, Marcos Hosken
Copywriters: Moacyr Netto, André Jardim, Bruno Pinaud, Ricardo Weistman
Producers: Andrea Metzker, Leonardo Lino, Álvaro Figueira
Production Company: Dínamo Filmes
Director: Dan Gifford
via:

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.

From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. The lucky ones could

Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Credits:
Title: FOOD SLOT
Advertiser/Client: HELLMANN’S
Creative Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong

Leo Burnett Brazil creates this print ad for the Fiat Bravo in Brazil promoting the upcoming release of Wolverine and the special edition Bravo made available to the market.

To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a special version that is spelled out with actual coffee beans.
This menu not only helps vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, “from the tip of the fingers to the tip of the tongue”.
The coffee beans are stuck onto what looks like an over-sized Starbucks napkin, which is another clever detail of this brilliant ad.

Credits:
Advertising Agency: Rái, São Paulo, Brazil
Creative Director: Andre Baldez Bolognesi, Bruno Cirello
Executive Creative Director: Maurício Cavalcanti, Camila Maschietto
Copywriter: Diogo Patoilo
Art Director: Marcelo Cuzziol
Editor: Pedro Amaral
Photographer: Fernando Manso
Designer: Marcelo Cuzziol

Hilarious new commercial for Dove Men+Care shows men the potential drawbacks of having great hair.
Credits:
Ad Agency: Ogilvy & Mather, Brazil
Creative Director: Anselmo Ramos and Claudio Lima
Copywriter: Hugo Veiga, Fabio Nagano and Alessandra Peixoto
Art Director: Diego Machado and Renato Zandona
Producer: Fabiano Beraldo
Producer: Andrea Consoleto and Juliana Lynch
Production Company: Hungry Man, Brazil
Director: Carlao Busato
Director of Photography: Fernando Oliveira
Art Director: Marcos Carvalheiro
Production Director: Fernando Fanucchi
Editor: Alberto Cardoso
Post Production: Atomo VFX
Post Production Supervisor: Rodrigo Oliveira
Sound Production: LOUD
Voice Over: Tiago Vassao

Batavo, one of Brazil's main dairy products brands, seeks to develop products inspired by nature. As a result, the NBS agency created an advertisement using natural paints whose production is based on fresh fruits.

Credits:
Advertising Agency: NBS, Sao Paulo, Brazil
Creative Director: Carlos André Eyer, Cassio Faraco, André Lima, Pedro Feyer
Art Director: Daniel Scheiner, Tammy Aires
Copywriter: Rafael Miranda
Illustrator: Tammy Aires
Production: W3 Filmes
Photographer: Ricardo de Vicq
Graphic producer: Giba Silvestre
Art-Buyer: Rose Zanetti

Geo: Brazil
Category: Office Equipment
Agency: Draftfcb
Brand: Sharpie
Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter/Art Director: Adriano Alarcon
Illustrator: Rabiskeria
Photographer: Paulo Barros
Typography: Laura Texeira
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez

Campaign to cement high strength from Intermix, Brazil.

Brand: Cement Itambe;
Agency: Intermix Comunicação;
Country: Brazil;
Client: Cement Itambe;
Agency: Intermix Comunicação;
Director: Edson Gomes;
Creative Director: Thiago Mattar;
Art Director: Eduardo Ballão;
Copywriter: Thiago Mattar;
Illustrator: Mustafari.

The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

The production company...
In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

Credits:
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes | Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna | Melanie Zmetek
Planning: José Porto | Rafael Paes
Approval | Client: Luiz Marinho

To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.

UFCecê — A Liga dos Cheiros Pesados
Antitranspirantes Gillette orgulhosamente elimina o UFCecê, a Liga dos Cheiros Pesados.
Os lutadores mais fedidos da atualidade vão travar combates de perder o fôlego. O vencedor leva o Antitranspirante Gillette, que elimina o mau cheiro de verdade, não mascara.

Credits:
Advertising Agency: Africa Agency, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Eco Moliterno, Alexandre Prado
Art Directors: Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriters: André Pinheiro, Eco Moliterno
Illustrator: Techno Image
Photographer: Techno Image / Meindbender
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Anderson Rocha
Account Directors: Marcio Santoro, Cecilia Duarte
Account Managers: Manuela Ramalho, Marina Damato
Planners: Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Media Managers: Luiz Fernando Vieira, Felipe Santos, Rodrigo Medeiros, Kaline Lessio, Thiago Aimi
Production Company: Techno Image / Meindbender
Direção: Pedro Conti, Tiago Hoisel, Derek Henriques
Executive Production: Guilherme Proença, Michael Bengtsson
Production Manager: Guilherme Proença
Photographers: Pedro Conti, Tiago Hoisel
Post-production: Tiago Hoisel, Pedro Conti
Editors: Pedro Conti, Tiago Hoisel, Derek Henriques
Music & Sound Production: Sustain

Credits:
Creative Ad Agency: LEW LARA/TBWA, Brazil
Client: ADIDAS
Campaign: COPA CONFEDERACIONES
Title: WHISTLE
Gerente de Marca: Peter Ravailhe
Dir. Gral. Creativo: Andre "Dede" Laurentino / Manir Fadel
Dir de Cuenta: Rodrigo Vidigal
Head of Art: Fernando Reis
Redactor: Marcelo "Padoca" Lima
Produccion: Luzia Olivera
Director: Maxi Blanco, Milton Kremer
Asist. De Direccion: Chema Linares Romero / Flavia Zanini
Productor Ejecutivo: Carol Dantas / Sebastian Hall
Productor: Paloma Vazquez
Jefe de Produccion: Roberto Bellezia
Director de Arte: Billy Castillho / Perry Newberry
Vestuarista: Ciro Medina
Director de Fotografia: Alexandre Erml / Wyatt Troll
Posproduccion: Clan VFX

There are several types of commitments.
Ours is to your English.

Category: Education;
Agency: Verbal;
Brand: inFlux;
Geo: Americas, Brazil;
Advertising Agency: Verbal Communication, Curitiba, Brazil;
Creative Director/Copywriter: Cláudio Erwin "Ceará";
Art Director: Fernando Maver;
Illustrator: Sputnik Studio.

Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.

Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.

Credits:
Title: Amplifier
Client: Coca-Cola
Product: Coca-Cola FM
Ad Agency: JWT, Brazil
Chief Creative Officer: John Ricardo
Executive Creative Director: John Ricardo and Roberto Fernandez
Editor: Leandro Pinheiro
Art Directors: Andrea Pissarro, Rodrigo Adam
Creative Direction: Angela Bassichetti
Planning: Fernand Alphen, Isabella Mulholland
Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira
Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar
Art Buyer: Paula Ferrari
Graphic Producer: Flávio Schaefer

AMAzon Beverages enlisted the services of Victoria’s Secret photographer Russell James to shoot three of Brazil’s most outstanding models for a new campaign promoting their line of drinks, beauties Adriana Lima, Emanuela de Paula and Cintia Dicker pose in stunning tribal chic looks, with wild hair, colorful makeup and bronzed bodies. Images of the models from #AMAzonpower Coconut Water photoshoot below, and the accompanying beverage. Images courtesy Amazon beverages, check out the impressive Amazonpower website.

Take a look at the behind the scenes action with Adriana Lima.

Adriana Lima proving just how gorgeous the Amazon can be! Lima is one of the new faces for AMAZON Beverages, and, rocking dreads and smudged makeup for the jungle themed campaign, the super model is taking her gorgeous Amazon glow to new heights. The 32-year-old explains her excitement for joining forces with the brand saying, "As a native of Brazil, I was taught at an early age about the mind-body benefits provided by these nutritionally rich rainforest superfruits.

Music Credits:
Artist: @poetnamelife + @ariianamel
Title: "Ole" Preview
Copyright owner: Listen Deep Entertainment, LLC
Publisher: Listen Deep Music (BMI)

More breath to enjoy any moment under the water.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Illustrator: Diego Maia

Brand: Tenys pé Baruel;
Country: Brazil;
Category: Health & safety;
Client: Tenys pé Baruel;
Agency: Z+ Comunicação - São Paulo;
Production: Baruel - Foot Deodorant;
Creative Director: Manoel Zanzotti;
Art Director: Elias Carmo;
Copywriter: Lendro Leao;
Agency Producer: Z+ Comunicação;
Retoucher: Pamplace;
Illustrator: Up Ilustração.

Brand: Smoke Films
Advertising Agency: Fire Comunicação, Brazil
Creative Director: Elisa Quadros
Art Director: Alessandro Duque
Copywriter: Marcus Vinícius
Photographer: José Alberto Júnior
Account Directors: Bruno Weigert, Rui Duarte
Media: Leticia Parmagnani, Bebel Lacourt
Producer: Stanley Stein

To promote the Embraer Lineage 1000 Airplane, creatives created this floating catalog and sent it to potential high end clients.

Credits:
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo da Matta
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Service: Marcio Santoro, Celina Esteves, Cecilia Cilento
Media: Luiz Fernando Vieira, Francisco Custodio
Print Production: Carla Lustosa, Edson Harada