ShowBusinessMan [Search results for Bacardi] 

Fitzroy was asked to develop a campaign for Bacardi Dragonberry. A campaign aimed at regaining the interest of our target group in the Bacardi brand and product. Therefore, Fitzroy asked the Japanese Tattoo Master: Horitaka to give the Dragonberry dragon (A very powerful creature in Japanese culture) a fresh, new, killer look. To celebrate this event Vice.com will pick one lucky winner that will receive ‘the mark of a master’.
Horitaka is a renowned and highly respected Japanese Tattoo Master that gained his ‘Hori’ title after perfecting his skill and style to his master Hiroyoshi III for 10 years. For that reason, during the 8th and 9th of September, Amsterdam will be a haven for Horitaka and his pop-up tattoo shop in the heart of Amsterdam's Red Light District.

To promote Bacardi Dragonberry in the Netherlands Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade. For as far we know, it’s the first real time video mapping concept in the world.

Credits:
Concept: Fitzroy Amsterdam