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Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.

Official Press Release:
Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.

The 60-second ad ‘The Individual’ breaks on UK television on 12th November.
Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads.
Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic.
American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service.
All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be.
Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option.
The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business.
The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.

Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments:
We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”

Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”

Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”

Credits:
Project: The Individual
Client: Stephen Davis Head of Marketing EMEA American Airlines
Agency: McCann London
Brief: American Airlines is the airline that treats you like an individual
Copywriter: Geoff Smith
Art Director: Simon Butler
Creative Directors: Geoff Smith & Simon Butler
Worldwide Chief Creative Officer/TM: Bill Oakley
Director: Chris Palmer
Production Company: Gorgeous
Producer: Michaela Johnson
Agency Producer: Paula Mackersey

McCann Oslo has created a magical TV ad for Widerøe Airlines, perfectly soundtracked by the song 'Youth' by English duo Daughter.

Press:
McCann Oslo continues its award-winning work for Norway's first airline, Widerøe Airlines, with the launch of a cross-media campaign, introducing a new creative concept and tagline for the brand.
The new tagline “Hele Norge. Hele tiden” — which roughly translates as “All over Norway. All the time” — has been devised by McCann Oslo to celebrate and support Widerøe Airlines' frequent flights to small towns in every corner of Norway.

The TV ad leading the campaign is set in the middle of the Norwegian countryside, with mountains in the background and a traditional farmhouse and church in the fore, where an inquisitive young boy begs his grandad to show him a magic trick again and again. The grandad steadily refuses until, with his ears pricked, he prepares to perform the trick again, using his hands to seemingly magic out of thin air one of the small planes Widerøe is known for, much to the boy's amazement. The song 'Youth' by English duo Daughter plays as the Widerøe plane soars across the sky.
The work follows on from McCann Oslo's popular branded content campaign “A Summer Without Rain” in which two students were challenged to travel around the country without encountering a single drop of rain, and promotional campaign “Change Flight and Airline”, in which Widerøe accepted tickets for other airlines on Widerøe frequent flights, as long as a seat was available.
Credits:
Agency: McCann Oslo
Client: Widerøe Airlines
Copywriter: Stein Simonsen
Art director: Torstein Greni
Agency producer: Beril Holte Rasmussen
Account director: Janne Espevalen
Project manager: Camilla von Borcke
Planner: Svein Sælid
Production Company: 4 ½
Director: Marius Holst
Director of Photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and Post Production Company: Storyline
Music: Daughter

More than 300 astonishing objects made from gold and other precious materials are presented in the major exhibition “Beyond El Dorado. Power and gold in ancient Colombia”, held by the British Museum in conjunction with the Museo del Oro, Bogotá. The exhibition opens on October 17, 2013 and will run through March 23, 2014.

In ancient Colombia gold was used to fashion some of the most visually dramatic and sophisticated works of art found anywhere in the Americas before European contact. This exhibition will feature over 300 exquisite objects drawn from the Museo del Oro in Bogotá, one of the best and most extensive collections of Pre-Hispanic gold in the world, as well as from the British Museum’s own unique collections. Through these exceptional objects the exhibition will explore the complex network of societies in ancient Colombia – a hidden world of distinct and vibrant cultures spanning 1600 BC to AD 1700 – with particular focus on the Muisca, Quimbaya, Calima, Tairona, Tolima and Zenú chiefdoms. This important but little understood subject will be explored in this unique exhibition following on from shows in Room 35 such as Ice Age art: arrival of the modern mind, Grayson Perry: Tomb of the Unknown Craftsman, Afghanistan: Crossroads of the Ancient World and Kingdom of Ife: sculptures from West Africa in shining a light on world cultures through their craftsmanship.

Although gold was not valued as currency in pre-Hispanic Colombia, it had great symbolic meaning. It was one way the elite could publicly assert their rank and semi-divine status, both in life and in death. The remarkable objects displayed across the exhibition reveal glimpses of these cultures’ spiritual lives including engagement with animal spirits though the use of gold objects, music, dancing, sunlight and hallucinogenic substances that all lead to a physical and spiritual transformation enabling communication with the supernatural. Animal iconography is used to express this transformation in powerful pieces demonstrating a wide range of imaginative works of art, showcasing avian pectorals, necklaces with feline claws or representations of men transforming into spectacular bats though the use of profuse body adornment.

The exhibition will further explore the sophisticated gold working techniques, including the use of tumbaga, an alloy composed of gold and copper, used in the crafting the most spectacular masterworks of ancient Colombia. Extraordinary poporos (lime powder containers) showcase the technical skills achieved both in the casting and hammering techniques of metals by ancient Colombian artists. Other fascinating objects will include an exceptional painted Muisca textile and one of the few San Agustín stone sculptures held outside Colombia. Those, together with spectacular large scale gold masks and other materials were part of the objects that accompanied funerary rituals in ancient Colombia.

Neil MacGregor, director of the British Museum said “Ancient Colombia has long represented a great fascination to the outside world and yet there is very little understood about these unique and varied cultures. As part of the Museum’s series of exhibitions that shine a light on little known and complex ancient societies this exhibition will give our visitors a glimpse into these fascinating cultures of pre-hispanic South America and a chance to explore the legend of El Dorado through these stunning objects.”

“American Airlines and American Airlines Cargo are thrilled to be partnering with the British Museum on Beyond El Dorado: power and gold in ancient Colombia.” said Tristan Koch, Managing Director of Cargo Sales for EMEA – American Airlines. “American Airlines is a supporter of the arts in many cities that we serve around the world and it’s exciting to be linking the two destinations of Bogotá, Colombia and London by transporting precious passengers and cargo between them.”

Source: The British Museum [August 04, 2013]

The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".

Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE .
Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience !
First time for this project , in collaboration with the national carrier, Croatia Airlines , those with the most happiness will enter the space previously inaccessible to the public.
Runway will become a fashion , and an airplane hangar location of events, which will be strictly limited input and controlled.
Inspired by travel , flight and erasing borders, organizers announce perhaps the most sophisticated edition of the project to date .
" Indescribable , we are proud that we were chosen for Croatia Airlines partners in this project and provided the opportunity to jointly organize the event, which will undoubtedly push the envelope . This is a unique opportunity and honor. Precision , professionalism , safety and sophisticated design are characteristics which can be described and Croatia Airlines and Cro a Porter , both brand of great national importance . This is a great example of cooperation , which should work on all levels. " ( VD)
Request for participation , accreditation certificate and confirmation of this will at times be conducted in the strictest controls as required by air transport . So hurry to your booking, because late check in is not possible!
Glossy Mladen Saric is returning as the author photo announcement campaign DEPARTURE with a series of attractive photos taken in an airplane hangar and a beautiful Ana Laura Kapitanović in the lead role .
Blonde Ana Laura , with her iconic beauty , dressed only in elements that are associated with travel : Hard case, bar codes to label luggage, foil wrapping luggage and covered transit cancels, embodies almost couture glamor trip !
Make up : Tena Basic, Hair Salon ROSE
Schwarzkopf Cro a Porter DEPARTURE are scheduled from 02 4/10/2014
Talented Francis Matkovic for the first time in the role of photographers campaign for Schwarzkopf Cro A Porter , in a part of the project called AVANT GARDE , brings a series of photographs great atmosphere behind the scenes in the so-called . backstage. Sophisticated styling stillness and Mary Vijačkića and Antonia Solar ( Thalia ) as models , were recorded during Photo Days in Rovinj and , as such, and the winning design workshops EMOTIONS IN FASHION .
Make-up : John Bilanđija for Illamasqua , hair Nikola Blažinčić
Schwarzkopf Cro A Porter AVANT GARDE is scheduled for 01.10.2014 via: http://www.cro-a-porter.hr/

Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.

Credits to follow.

Here's a funny spoof commercial created by The Jimmy Kimmel Live show for American Airlines starring Guillermo.

Shot just outside of LA's famed El Capitan Theatre, Guillermo is seated comfortably in a business class seat from an AA plane on the sidewalk and in typical Kimmel style has some fun with the passers by.

So there you go and now you know. American Airlines unveils a new company logo and exterior paint scheme, images below.

Tom Pennington/Getty Images

Southwest Airlines is proud to introduce our newest Specialty Plane. Penguin One, the world's first flying penguin.

London's going off this summer, which inspired the royal rally in Union Jack Square. Check out the Queen's Guards, and the people who made them laugh.

Virgin Atlantic Airlines created the Union Jack Square promo, anyone who made the guards laugh received tickets to London.

Maybe we've seen enough Flash Mob campaigns to make us want to stab our eyes out with dull pencils dipped in melted Skittles, but just one more and I promise this one is good.

WestJet Airlines flash-mobbed an airport lounge-full of late-night travelers at Calgary International Airport with carols, Santa, elves and, from the looks of it, a bit of a giveaway. The red eye to Toronto has probably never been so sparkly.

WestJet says it will donate flights to “a family in need” once the video reaches 25,000 views which it did very easily already.

via: Marketing Mag.

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Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.

The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.

"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."

Credits:
Creative Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Business Director: Vicky Jacobs
Producer: Jody Allison
Production Assistant: Flo Clive
Music Producer: Dan Neale
Production Company: Partizan
Director: Antoine Bardou / Jacquet
Producer: David Stewart
DOP: Andre Chemetoff, Damian Morisot
Production Designer: Nick Ellis
Editing House: Work Post
Editor: Bill Smedley
Post production: MPC
Post Production Producer: Julie Evans
Sound Studio: Wave Studios
Sound Engineer: Aaron Reynolds
Composer: Guy Farley

Air New Zealand promotes Peter Jackson's "The Hobbit" with an in-flight safety check in airlines newest marketing ad tie-in for the movie. ANZ, the Airline of Middle Earth.

Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. Visit http://www.airnzcode.com/hobbitmovie to Find and Unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012

More than 2,000 years ago, China’s First Emperor built a burial complex guarded by a large terracotta army, intended to protect him in the afterlife. Now, some of those warriors are making the journey to Chicago’s Field Museum in their latest exhibition China’s First Emperor and His Terracotta Warriors, opening March 4, 2016.

The exhibition features more than 170 objects including stunning bronze artifacts, weaponry, and ten of the famed terracotta figures. Terracotta Warriors will introduce visitors to Qin Shihuangdi —China’s First Emperor—who united a country and built an army to last an eternity.

One of greatest archaeological finds of the 20th century, the terracotta army was created by Qin Shihuangdi, the First Emperor of China. His rise to power in 221 BC ended an era known as the “Warring States” period, during which China was composed of seven competing states and was marked by instability and broken alliances.

An Emperor’s Final Resting Place

Even though the Emperor made public improvements in his country, he was not without enemies; three unsuccessful assassination attempts increased his fear of death and drove his quest for immortality. With death constantly on the Emperor’s mind, and a desire to rule forever, Qin Shihuangdi began constructing a palace for his afterlife and instructed craftsman to make a terracotta army to protect him after his death.

Excavations continue today, but the central tomb of Qin Shihuangdi remains sealed. Stories tell of a celestial ceiling mapped out in pearls and a mercury river, but none of these written accounts have been confirmed. Visitors to the exhibition will learn about the scientific investigations hoping to shed light on the mysteries of the tomb.

China’s First Emperor and His Terracotta Warriors was organized by The Field Museum in partnership with the Shaanxi Provincial Cultural Relics Bureau, Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shihuang’s Terracotta Army Museum of the People’s Republic of China. Major sponsors: Discover, Exelon, United Airlines.

China's First Emperor and His Terracotta Warriors is currently showing at The Field Museum, Chicago, and will run until January 8, 2017.

Source: The Field Museum [March 01, 2016]

Japan Airlines and Kentucky Fried Chicken have collaborated on the 7th installment of the popular AIR SERIES in-flight meal on board select international JAL flights, and will be serving on board, [AIR KENTUCKY FRIED CHICKEN] from December 1, 2012 to February 28, 2013.

During this period, customers traveling in Premium Economy and Economy Class on JAL from Narita to New York, Boston, Chicago, Los Angeles, San Diego*, London, Paris and Frankfurt, will be served KFC’s Original Recipe two-piece chicken meal during the second meal service. It includes one drumstick, one boneless chicken breast fillet, a piece of complementing flat bread made especially for AIR KENTUCKY, a cup of coleslaw and lettuce leaves. Customers can savor the same, unique taste of KFC’s trade secret recipe of “11 herbs and spices” as it is, or as a sandwich by sandwiching the fresh lettuce leaves and fragrant fillet in the bread, and topping it off with special mayonnaise.
*Available on the San Diego route from the inaugural flight on December 2, 2012.

JAL and KFC have created an exquisite packaging just for this tie-up. The design features JAL and the famous founder and mascot of KFC, Colonel Sanders on a special box and tray mat, unavailable anywhere else but on board these JAL flights.

KFC is widely popular in Japan particularly during the Christmas season. This year end, JAL and KFC will bring customers a festive cheer on board with the original [AIR KENTUCKY FRIEND CHICKEN], and will continue to offer innovative, quality services in the New Year.
Press via: JAL

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