Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. 358 Helsinki has been working with Cancer Society of Finland since the inception of their agency cracking the same problem: How do they get teenagers to think critically about smoking?
This time they thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?
Client: Cancer society of Finland;
Agency: 358 Helsinki;
Production: !noob;
Country: Finland;
Creative Director: Erkki Izarra;
Art Director: Maria Fridman;
Art Director: Ville Kovanen;
Copywriter: Jonathan Mander;
Copywriter: Valtteri Väkevä;
Copywriter: Anna Lundqvist;
Account Director: Sonja Eiramo;
Agency Producer: PEGGY PETRELL;
Agency Producer: KRISTA DURCHMAN;
Client: Virve Laivisto.
