Outdoor Lions became the first of traditional nominations in whom have handed over awards on Cannes Lions 2009.
The Grand prix for the best outdoor advertising were received by agency TBWA\HUNT\LASCARIS (Johannesburg, the republic of South Africa) for campaign «Billion dollars» for newspaper The Zimbabwean. In campaign the inflation topic of the day is involved in the republic of South Africa which has led to full economic crash of the country. Newspaper The Zimbabvean is published in the republic of South Africa as all edition has been sent by Robert Mugabe for oppositional sights.
This work became brightest of 4498 demands sent in nomination Outdoor. From this number of the sent works, the jury headed Akira Kagami, Executive Officer and Global Executive Creative Director agencies Dentsu, has chosen 512 finalists and has handed over then 69 awards. 11 gold, 21 silver and 35 bronze.
Agencies from 24 countries have received awards for a creative in the outdoor advertising, the obvious leader among them — France. 9 awards, from which three gold, one silver and 5 bronze lions. At the USA and India on 6 awards, at the republic of South Africa and Germany on 5.
Such name was at mission of the United Nations in Somalia, since December, 1992. On a photo the child dying of hunger, in those days hunger has carried away lives of 300 thousand persons. The United Nations have entered peace-making forces for protection of workers of the organisations (responsible for distribution of the humanitarian help) from local commanders of military groups.
In a consequence this African state has turned to already very known base of pirates of Indian ocean. It is one of several photos which simply pour in you in an event reality. "I witnessed also these photos my indications. Events which I have written down, should not be forgotten and should not repeat!" — .
