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  • Toronto Teachers Launch FoodaGram Web App

    Toronto Teachers Launch FoodaGram Web App

    My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating.
    Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.

    Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.

    "One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.

    The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.

    The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.

    "Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.

    Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".

    To try Foodagram for yourself, visit: www.foodagram.ca.

  • VW Golf and Target - The Way Too Helpful Neighbor

    VW Golf and Target - The Way Too Helpful Neighbor

    VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
    The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
    Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

    The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.


    The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.

    “The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

    “This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.

    Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
    The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.

  • Colman's Beef Gravy Advert "I Like The Way You Moo"

    Colman's Beef Gravy Advert "I Like The Way You Moo"

    So how do make an ad for gravy memorable, easy just add a singing and dancing cow.
    Colman’s has launched an advert for its new instant beef gravy with Aardman Animations and the ad agency Karmarama.
    The commercial features a cow made of gravy dancing to the song ‘I like the way you move’ by BodyRockers — redone to be 'I like the way you moo'.
    They had me at...."I like the way you let me squeeze you"

    Credits:
    Director: Bobby Proctor
    Client: Colman's
    Agency: Kamarama

  • Millennium Bank Spot — Do Your Banking Online

    Millennium Bank Spot — Do Your Banking Online

    Creative ad agency Socialab creates a fun animated spot for Millennium Bank in Greece in an effort to boost their online web banking system rather than going in to an actual branch.

    Socialab created a fresh way of communication using a fluffy main character that viewers will love. In this first spot, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way.

    Credits:
    Advertising Agency: Socialab
    Account Director: George Anagnostpoulos
    Creative Director: Eva Bouzi, Vassilis Eliopoulos

  • 5 Future Technology Innovations from IBM — Cognitive Computing Is Coming

    5 Future Technology Innovations from IBM — Cognitive Computing Is Coming

    Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years, (above) IBM introduces us to Cognitive Computing. Thought your smartphone was smart? In five years our computers just might be: Tasting, Smelling, Hearing, Seeing, and Touching everything for us. (5 senses videos below).

    The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in their own special way.

    “With all due respect to current technology, our computers today are just large calculators,” said Paul Bloom, the CTO of Telecom Research at IBM. “They calculate very fast and lots of data, but they really don’t think.”

    "This is really an assistive technology," commented Dr. Bernard Meyerson, IBM's VP of research. "It can't go off on its own. It's not designed to do that. What it's designed to do, in fact, is respond to a human in an assistive manner. But by providing a human-style of input, it's freed us from the task of programming and moved to the task of training. It simply has — not more intelligence — but more bandwidth, and there's a huge difference between the two."

    Smell:

    In 5 years, computers will have a sense of smell. We will see vast advances where sensors will be equipped to smell potential diseases that feed back into a cognitive system to tell us if they suspect a possible health issue. Your phone will detect if you're coming down with a cold or illness before you do.

    Taste:

    In 5 years, a computer system will know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter.

    Sight:

    In 5 years, computers will not only be able to look at images, but understand them. Computers will be trained to turn pictures and videos into features, identifying things like color distribution, texture patterns, edge information and motion information. A pixel will be worth a thousand words.

    Touch:

    In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen.

    Hearing:

    In 5 years, computers will hear what matters. Hearing systems of the future will be trained by 'listening' to sounds and will use this input to start detecting patterns and building models to decompose sounds. Machines will be used to predict when a tree might fall or to translate "baby talk" so parents understand if a baby's fussing indicates hunger, tiredness or pain.

  • Motion Graphics Studio leftchannel Breathes Optimism into PSA for Natural Resources Defense Council

    Motion Graphics Studio leftchannel Breathes Optimism into PSA for Natural Resources Defense Council

    Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging.
    “The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says.
    After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way.
    “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”
    That new approach can be seen in the PSA entitled “The Great Plastic Purge” — a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring.
    The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.

    This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.”
    For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky — both 2D and 3D had to look consistent,” Lee says.
    Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.”
    Creative Credits:
    Client: Natural Resources Defense Council — www.nrdc.org/oceans/plastic-ocean
    Project: “The Great Plastic Purge” (2 minute PSA)
    Agency: Natural Resources Defense Council, New York (client direct)
    Animation/Design/Post: leftchannel, Columbus, OH — www.leftchannel.com
    Executive Creative Director/President: Alberto Scirocco
    Designers/Animators: Taehee Lee, Nick Schoener

  • Missing Children's Network Launch Missing Kids Stamps

     Missing Children's Network Launch Missing Kids Stamps

    In time for National Missing Children’s Month, The Missing Children's Network is launching a grassroots movement that puts the faces of missing children where they have never been before – on postage stamps.
    Via a new website launching today — MissingKidsStamps.ca – the network is working to raise awareness – and drive action on behalf of – the children who go missing in Canada each year; and educating Canadians on how their order of these stamps can help in bringing attention to the cause, and hopefully, reuniting families.

    “The concept really is ingenious, and inline with our mission. We’ve made a commitment to the families that we work with to use every channel available to us to help them find their loved ones,” said Pina Arcamone, Director General of The Missing Children’s Network. “The postage stamp is so universal, and passes through so many hands each day – it offers a way of paying homage to these children so they will never be forgotten. We were surprised no one had thought to use them in this way before, but more than happy to be the first to innovate in this way.”

    MissingKidsStamps.ca, developed by Canadian ad agency Lowe Roche, uses stamp personalization technology to harness the good will of individual Canadians in the struggle to bring these children home. Canadians can now download and use specially tailored photographs of missing children to create individual postage stamps – allowing each visitor to the site the opportunity to send photographs of these missing children to homes, and offices, across Canada, and around the world; and hopefully, into the hands of someone who might recognize them.
    As well as helping to raise the visibility of missing children, the site also serves to honour their memory. While on the site, visitors can learn more about some of the children being featured; download an insert that they can add to their own mailings telling others about the program; or, because so much of today’s correspondence is electronic, get an ‘e-signature’, allowing visitors to add Missing Kids Stamps to their e-mails and other e-correspondence – making sure that everyone has the chance to participate.
    “When all is said and done, this initiative is about bringing home as many missing children as we can, and honouring those who are still missing,” said Monica Ruffo, CEO of Lowe Roche. “We bring our skills to bear for clients everyday on a variety of business issues; but here we really saw a place where we could potentially make a very tangible difference. It’s innovation for good, and something we’re so proud to be a part of.”
    People can start making Missing Kids Stamps starting May 1st by visiting MissingKidsStamps.ca. As well, pre-ordered books of stamps and information about the campaign will be available at Missing Children’s Network events happening throughout Missing Children’s Month in Quebec throughout the month of May.

    Credits:
    Project: Missing Kids Stamps
    Client: Missing Children’s Network http://missingkidsstamps.ca
    Creative Agency: Lowe Roche, Toronto
    Executive Creative Director: Sean Ohlenkamp
    Group Creative Director: Mark Mason
    Group Creative Director: Jane Murray
    Account Supervisor: Linda Carrington
    Designer: Joel Derksen
    Illustrator: Jennifer Duong
    Producer: Neal Owusu
    Music & Sound Design: Keen Music
    Strategic Planner: Jonathan Daly

  • Johannesburg Zoo’s Tweeting Honey Badger A World First

    Johannesburg Zoo’s Tweeting Honey Badger A World First

    Looking for an ingenious way to build their online presence, the Johannesburg Zoo has decided to hand over all their Social Media management to ‘someone’ who knows the zoo inside out. BG the Badger! The Johannesburg Zoo’s much-loved resident honey badger and the official JHB Zoo mascot.
    How is this even possible? Well, it’s largely due to BG’s new high-tech animal enclosure, cleverly devised by award-winning digital agency Hellocomputer, of the Draftfcb group. Creatives on the job include Candice Hellens (copywriter), Eras Gous (art-director) Moira-Gene Sephton Gous (art-director) and Rory MacRobert (copywriter), and the technology was implemented by tech wizard Tom van den Bon (at BinarySpace) along with Johan Pieterse, Nathan O' Gates and Ben Fourie of Hellocomputer.
    Selected because of his cheeky-yet-lovable personality, love of people and his very active nature, BG began tweeting on June 14 this year. You can follow him at @zootweetslive.
    The Technology: BG’s high-tech badger enclosure is rigged with wireless infrared motion sensors, which are divided into six zones. The animal-friendly sensors talk to a server that holds a database of hundreds of pre-written BG tweets. As BG moves from zone to zone, the motion sensors pick up on his location and automatically trigger tweets from his Twitter account, in real-time. The built-from-scratch coding ensures that all the tweets are relevant to what BG is doing at that moment e.g. if BG is at the front section of his enclosure he will trigger people-related tweets, when he is near the sides he will trigger neighbour-related tweets and so on.
    “The techno-wizards from Hellocomputer are thrilled by the project and the team at the JHB Zoo are amped to have turned BG into – in record time – what they believe is the world’s first LIVE tweeting zoo ‘spokesanimal’”, said Kerry Friend, executive creative director of Hellocomputer.
    “The Joburg Zoo does a wonderful job connecting with animal fans using many different traditional media, but it has steered away from the digital realm until now. Having acknowledged the many benefits of engaging with its target base using social media, it wanted an especially appealing way of doing so.”
    “Hellocomputer’s logic was that, since the thing that people really love about the Zoo is its animals, it makes sense for an animal to be their spokesperson”.
    “The job has fallen on BG’s shoulders right now but there are plenty of interesting candidates, ones who are on the extinction list and who could become ‘spokesanimals’ for their species as well. Who knows what the future will bring,” she said.
    “Critical to the zoo’s acceptance of the concept and the system is BG’s safety”, said Johannesburg Zoo’s Brand & Communications Manager, Letta Madlala.
    “While we were immediately enchanted by Hellocomputer’s innovative proposal to turn one of our most social animals into a social media spokesperson, we stressed that we could not put BG at risk at all”.
    “The system designed by Hellocomputer utilises wireless sensors, so there’s nothing for BG to chew on, choke on or entangle himself in. They are also small and unobtrusive, and have been attached at the highest points of the enclosure, while the base station and its solar power source, which are more difficult to ruggedise, have been placed outside the enclosure.
    “The sensors are also enclosed in hard-to-penetrate Perspex so, if BG does manage to get his claws on one – and let’s face it, honey badgers are resourceful and very strong creatures – he will not be able to penetrate it in the short term and it can be retrieved by zoo staff”.
    “While several of BG’s tweets will address his daily activities – such as his walks around the zoo (which he adorably takes on a lead), his mealtimes and playtimes, comments on his human visitors and animal neighbours and badger philosophies–he will obviously also be able to promote special events at the zoo and, when relevant, comment on current events”.

    “We are thrilled with the results and look forward to many of our supporters and the public engaging with BG on a regular basis,” she said. “He’s a very friendly badger, we’re sure he’ll be very popular on twitter.”
    While Hellocomputer has written several rules to govern BG’s tweets limiting the number of tweets a day and an hour or the number of tweets triggered from one station, its server will log BG’s exact movements as they trigger the sensors.
    Additionally, all this valuable data will be retained and made available to the zoo should it have a need to research or contribute to research being done on badger habit studies and/or studies on animals in captivity.
    “Not only does this system provide the Joburg Zoo with an exciting and totally apt way of communicating with its target audiences through social media, it has the potential to contribute to mankind’s understanding of animal behaviour and — by extrapolation — animal well-being in the future. We couldn’t be prouder,” concluded Kerry Friend.

  • 'Viking Voyagers' at the National Maritime Museum Cornwall

    'Viking Voyagers' at the National Maritime Museum Cornwall

    National Maritime Museum Cornwall is bringing the Vikings to Cornwall in a new major exhibition called Viking Voyagers, opening on 20 March 2015. The new exhibition, featuring nationally and internationally historically significant artefacts, explores what is behind the popular myth of the bloodthirsty raiders, what it meant to become a Viking and shows how their mastery of maritime technology was the secret to their success.

    'Viking Voyagers' at the National Maritime Museum Cornwall
    Ships and boats were vital to Viking expansion; they explored and colonised, were invaders and migrants and the seas and rivers were the highways and byways to amassing huge wealth and power through raiding and trading.

    Their power was built on their knowledge of boatbuilding and their seafaring skills, enabling them to sail across the Atlantic’s icy waters to Newfoundland and Iceland, down to the warm Mediterranean to Istanbul and as far East along the river Volga as Ukraine and Russia.

    Visions of horned helmets, unkempt beards and fearsome raiding fighters carried by longships that were dragon headed war beasts come to mind when thinking of Vikings. However, this new show dispels the myth and reveals that just like us they also wore jewellery, combed their hair and many were entrepreneurs, using smaller boats and ships to do business and seek new opportunities far from their Scandinavian homelands.

    This new show invites you to encounter these Norse voyagers and the people and things they met along the way, contrasting the mayhem of the raiders, pillagers and ransackers with the resourceful trader, boat builder, craftsman and family man, woman and child.

    The humanising of the Vikings is conveyed through engaging interactive displays that amplify what life was like as a Viking. With institutional and loaning partners including the British Museum, National Museum of Ireland, National Museum of Denmark and Manx National Heritage and others, a stunning number of artefacts show a culture that enjoyed ostentation and hierarchy as well as ritual, religion and the simplicity of family life.

    These archaeological finds, which are over 1000 years old, include weaponry, jewellery, household implements, slave chains and coins, richly showing the global reach of the Vikings and their ships.

    Richard Doughty, Director of National Maritime Museum Cornwall says: “It is enormously exciting for National Maritime Museum Cornwall to be bringing the Vikings to Falmouth and hosting historically significant artefacts, in what is undoubtedly our most important exhibition to date. The Museum’s legacy of award winning work has now afforded us the opportunity to access national and international collections, securing loans with major partner Museums, and offering Cornwall and the South West a unique first in being able to see these items outside of these national and international institutions.”

    “This new state of the art show has taken years to develop. You might think you know the Vikings but you will have never experienced them in the way this new exhibition promises. All I can say is watch out, the Vikings are coming!”

    The theatre is provided by a beach market scene. A full scale replica of a 14m coastal cargo Viking ship, from 11th century Denmark, invites you to climb aboard and discover what it was like to sail and row in these awe inspiring vessels, and explore the wares they carried.

    The iconic Viking small boat, a 6m Norwegian faering, built by ‘apprentice Viking boat builders’ from Falmouth Marine School, is the centrepiece of a ‘touch and feel’ boat builder’s yard. Visitors can hold tools and materials used to design these clinker-built ships with their shallow drafts, which allowed them to navigate inland rivers and conquer kingdoms.

    The history of Britain and Ireland was transformed by the impact of Viking raiding and colonisation. We still utter their words in our everyday language such as starboard, berserk, kid and ransack. What began as small encampments up river grew to be Viking towns such as Dublin, which for a time was the centre of the European slave trade. Cornwall was very much part of the Irish Sea world, and the exhibition will reveal tantalising evidence for Vikings in Cornwall.

    Dr Tehmina Goskar, Exhibitions Registrar at the Maritime Museum says: “The story of the Vikings is incredibly alluring. Not only have they left us with a legacy of beautiful storytelling in their Sagas but also an astonishing material culture. Above all, the Vikings were sailors, their men, women and children thrived because of their skills with boats and seafaring so with our harbour location, celebrating the sea and small boats, there is no better place to come to hear their stories.

    “I am completely delighted to bring amazing Viking antiquities to Cornwall for the very first time, some of which have never been on display in any museum before. Working closely with our Guest Curator Dr. Gareth Williams of the British Museum, a world-leading expert in the Vikings and also an outstanding Viking re-enactor himself, has been an immense privilege and a lot of fun, and hopefully visitors will feel this from the way we tell the story of the Viking Voyagers in the show.”

    The two year exhibition, funded by a grant from the Heritage Lottery Fund and a number of generous trusts and foundations, aims to show how the Vikings were a maritime culture, not an ethnic group but something you became when you wanted an adventure.

    Ben Lumby, Exhibitions Manager concludes: “Aboard their ships Vikings reached further than any culture had before them and they have left huge legacies behind since the 300 years of the Viking Age from the 8th to 11th centuries. This atmospheric exhibition will evoke the Viking world through thought-provoking stories, stunning exhibits and engaging interactives which take you on an epic journey. We invite you to discover who the Vikings really were and what was the secret to their success. ”

    Viking Voyagers runs from 20 March 2015 to 22 February 2017.

    Source: National Maritime Museum Cornwall [Jabuary 16, 2015]

  • The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum

    The Royal Ontario Museum unveiled The Forbidden City: Inside the Court of China’s Emperors, presented by the Robert H.N. Ho Family Foundation with Manulife as Lead Sponsor. The exhibition is on display in the Garfield Weston Exhibition Hall from Saturday, March 8 until Monday, September 1, 2014. Presented in collaboration with Beijing’s Palace Museum, the show brings to Canada for the first time approximately 250 treasures that were part of Chinese imperial life for five centuries in a city strictly off-limits to all but the emperor, his family, and his personal servants. These objects are the relics of a momentous chapter in China’s long and fascinating history.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    More than 80 of the exhibition’s objects, including textiles, calligraphy, paintings, and armour, have never before travelled outside the Forbidden City. Complemented by stunning artifacts from the ROM’s own internationally celebrated Chinese collections, these objects tell captivating stories and reveal the fascinating characters that made the Forbidden City the centre of an immense empire for more than 500 years. Due to the significant number of light-sensitive textiles and paintings, there will be an extensive rotation of objects half way through the exhibition’s engagement, presenting a new opportunity to experience the stories and exquisite objects of the Forbidden City.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]
    “The ROM’s exhibition takes visitors on a remarkable journey to the heart of the Forbidden City — once off limits to all but a privileged few,” said Janet Carding, ROM Director and CEO. “Carefully selected by our curatorial team, these extraordinary artifacts from Beijing's Palace Museum will give visitors an inside view of life within the Forbidden City and immerse them in China’s rich history. The exhibition is the centerpiece of the Museum’s Centennial, bringing to life our promise to connect our visitors with their communities, world, and with each other.”

    The ROM has partnered with Beijing’s Palace Museum to create an exhibition that uncovers untold stories about life in the courts of the Chinese emperors. Dr Chen Shen is the exhibition’s lead curator and the ROM’s Vice President, World Cultures and Senior Curator, Bishop White Chair of East Asian Archaeology. He said, “This exhibition allows Canadians to see, for the first time, the finest objects hidden from view in the Forbidden City. We have worked with our Palace Museum colleagues to develop untold stories about life in the courts of the Chinese emperors; ensuring ROM visitors will enjoy many of China’s national treasures, many of which have never left the palace. These objects — both luxurious and everyday — provide the unique opportunity to advance our understanding of the people who lived within the walls of the Forbidden City.”

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]
    In December 2012, Dr. Shen travelled to China with co-curator Dr Wen-chien Cheng, the ROM’s Louise Hawley Stone Chair of Far Eastern Art, and curatorial advisor Dr. Sarah Fee, the Museum’s Curator, Eastern Hemisphere Textiles and Fashion to spend time in the vaults of the Palace Museum and select the most compelling objects in the vast and storied collection.

    Robert H. N. Ho, Founder of The Robert H. N. Ho Family Foundation, said “The Foundation is pleased to present The Forbidden City: Inside the Court of China’s Emperors in Canada. Advancing the understanding and appreciation of Chinese culture is a key mission of our foundation. Robust educational programming in support of the exhibition should encourage wider exploration by the public, especially teachers and students. The Foundation is also proud to once again be working with the ROM, an outstanding institution which together with Beijing’s Palace Museum, has developed this wonderful exhibition, bringing to life the 600-year-old imperial palace and revealing for the first time many of its treasures and secrets. ”

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    This gemstone-decorated gold ewer was used only on special occasions such as the emperor’s birthday [Credit: ROM]
    “The Forbidden City is a true celebration of Chinese culture and history," said Nicole Boivin, Chief Branding and Communications Officer for the exhibition’s Lead Sponsor Manulife, “As a global company, Manulife is committed to engaging the international communities in which we live and work, including China where we've been operating since 1897. Partnering with the ROM to support this exclusive exhibit is an excellent way to honour the China-Canada Cultural Exchange and the ROM’s 100th anniversary.”

    The ROM’s exhibition uncovers the stories of the Forbidden City and China’s last emperors who led their lives deep within the palace’s opulent interior. Through intimate encounters with everyday objects, visitors meet a cast of real characters, including emperors, court officials, concubines, and eunuchs — castrated men who served the imperial families. The ROM’s exploration of life inside the mysterious Forbidden City transports visitors through increasingly restricted areas — the palace’s great halls, grand courtyards, and intricate terraces and roofs, until visitors ultimately gain access to the most private space of all: the emperor’s personal study.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    'Being Ruler is Tough' was the motto Emperor Yongzheng inscribed on this seal. At his wish, copies of this seal were placed in different rooms for his use and as a reminder of his role [Credit: ROM]
    Upon arrival, before reaching the admissions desk, visitors are introduced to the Forbidden City in the exhibition’s Prologue. An intricate model including many of the complex’s significant features is displayed in the Thorsell Spirit House, complemented by the one of the ROM’s most recent acquisitions — a yellow-glazed bowl, commissioned by Ming Emperor Wanli. The colour yellow was strictly reserved for royal families and could not be used in any way outside the Forbidden City unless explicitly permitted by the emperor himself.

    Imperial throne set, The Palace Museum, Gu115711 (throne, footstool only) © The Palace MuseumIn the exhibition’s entrance, visitors gain information about the fascinating locale before progressing into The Outer Court, the official space where the emperor displayed his power only to those invited inside. In this, the exhibition’s largest area, ceremonial bells, suits of armour, weapons and large-scale paintings tell the story of the emperors’ governing and military battles. An exhibition highlight dates to the reign of Emperor Qianlong — a throne, symbolizing his authoritative power. This area also introduces visitors to the first of several characters, including Emperors Yongzheng and Qianlong, two of the most accomplished emperors of the Qing dynasty.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    Thrones were not made for comfort, but as a symbol of the ruler’s imperial and authoritative power. All the pieces here are part of the 'throne set' [Credit: ROM]
    Visitors next enter The Inner Court, the residential space where only the imperial family and their eunuchs lived. Empress Dowager Cixi, a towering presence over the Chinese empire for almost half a century, is profiled in this section. Stunning gilt silver nail guards represent her. Up to six inches long, they protected the extremely long nails of imperial women — signifying their leisure status. Also on display are the opulent objects of the emperor’s everyday life including silk dog coats, gold eating utensils, and the last emperor’s gilt bath tub.

    The exhibition’s climatic section takes visitors inside the Emperor’s personal spaces that were once forbidden to all but the emperor. As rulers, emperors were bound to strict institutionalized governance. However, their choices were their own in collecting and personal cultivation. This area showcases some of the most exquisite objects in the imperial collection including jades, calligraphies, and ceramics and an exceedingly rare porcelain “chicken” cup, commissioned by Emperor Chenghua for his mother; only two such cups exist today in the Palace Museum. In this section, a British-made musical clock and the character of a Western missionary represent the foreign dignitaries who gained access to the Forbidden City with gifts from their homelands — pieces much admired by Qing dynasty emperors.

    The Forbidden City: Inside the Court of China’s Emperors at The Royal Ontario Museum
    Pages like this, in a fourteen-sheet album, presents the emperor assuming various ethnicities and characters – in each he is accompanied by an animal or a bird. [Credit: ROM]
    Finally, Twilight of the Last Dynasty portrays the Forbidden City’s last chapter as it began its transformation to the Palace Museum. Here, visitors learn of the fall of the empire during the last dynasty and the imperial collection’s fate. The magnificence of imperial life is countered by the poignancy of the last emperor’s departure. As visitors are brought back to their own world, they gain an appreciation for the Forbidden City then and now.

    The Forbidden City

    China’s imperial palace, known to the world as the Forbidden City, was built from 1406 – 1420. It was the center of government and home to China’s last 24 emperors of the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties. Made up of about 980 buildings and 8700 rooms in over 90 architectural complexes, the Forbidden City remains to this day the largest palace complex in history. Once strictly forbidden to all but the emperors, their families, servants, invited guests, and most trusted officials, the palace gates are now open to all.

    The Palace Museum

    The Forbidden City became the Palace Museum in 1925, one year after the last emperor was forced into exile. Located in the heart of Beijing, the magnificent site spans over 720,000 square metres and houses the largest collection of China’s imperial treasures. Designated by China’s State Council as one of that country’s most important protected cultural heritage sites in 1961, it became a UNESCO World Heritage site in 1987. Today, it is considered one of the world’s most important museums. Popularly called The Forbidden City, it houses over 1.8 million art treasures spanning 5,000 years of Chinese history with many from the Qing imperial court. It is one of the world’s most visited museums, welcoming a record 182,000 visitors on October 2, 2012.

    Source: The Royal Ontario Museum [March 08, 2014]

  • The Seductive Heidi Klum as Mrs Robinson for Carl's Jr. and Hardee's

    The Seductive Heidi Klum as Mrs Robinson for Carl's Jr. and Hardee's

    So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.

    Press via:
    In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.

    “Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”

    The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.

    Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.

    “For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."

    “The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”

  • Toronto's Bier Markt Makes Beer Beautiful In BillBoards

    Toronto's Bier Markt Makes Beer Beautiful In BillBoards

    Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.

    The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.

    “Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.

    Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing — and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."

    Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.

    “We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”

    Credits:
    Client: Bier Markt
    Creative Agency: Open Creative Co., Toronto
    Partner, Creative: Martin Beauvais
    Partner, Strategy: Christian Mathieu
    Copywriter: Layton Wu
    Art Director: Tyler McKissick
    Project Lead: Anne Ngo
    Photography: Vince Noguchi & Rob Fiocca
    Retoucher: Dwain Jones
    via: Glossy

  • Island Savings Shrinking Mortgage via Eclipse Creative

    Island Savings Shrinking Mortgage via Eclipse Creative

    B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

    VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

    Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

    “Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

    “With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

    Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

    “We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

    “With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

    About Eclipse Creative
    Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

  • Maxwell the Pig Returns in the Zip-line Piggy New GEICO Commercial

    Maxwell the Pig Returns in the Zip-line Piggy New GEICO Commercial

    The newest commercial for Geico brings back Maxwell the pig, first he went "Whee" all the way home in the Ask the Geico Question Guy ad campaign to "Whee weeeeeeee weeeeeeeeee" all the way down the Zip Line.

    If you can't make what the pig is saying it's "pure....adreniline,"

    Credits:
    Ad Agency: The Martin Agency
    Chief creative officer: John Norman
    Creative director: Steve Bassett
    Associate creative director/copywriter: Dave Gibson
    Agency producer: Alex Scheer-Payne.
    Director: Brian Lee Hughes via Skunk
    Director of photography: Paul Cameron
    Executive producers: Matt Factor and Shelly Townsend
    Line producer: Scott Craig
    Editor: Tom Scherma at Cosmo Street
    Post production/VFX: Click 3X
    Colorist: Tim Masick at Company 3.

  • Suzy Favor Hamilton In Knock Out Nike Commercial

    Suzy Favor Hamilton In Knock Out Nike Commercial

    Suzy Favor Hamilton, three-time Olympian and now the $600-an-hour call girl appeared in several commercials, a look back at two of our favorites. The Nike ad from way back featured the sexy Hamilton in a Friday the 13th-ish horror themed spot (Why Sport? You'll Live Longer) that was pulled off the air by NBC after receiving thousands of compliants making light of violence against women.

    Her image could hardly have been better: Athletic. A knockout. All-American. So accomplished and so wholesome that Disneyland hired her for speaking engagements, the Big Ten named an award after her and the Wisconsin Potato and Vegetable Growers Association made her their pitchwoman.

    An "escape," she called it, that was really a way of masking an American Dream coming unhinged — a real-life tragedy that undercut the myth that success, wealth and fame is a surefire path to happiness.

    "I do not expect people to understand," Favor Hamilton said in a frenzied burst of tweets after details about her secret life became public Thursday in a report on The Smoking Gun website. "But the reasons for doing this made sense to me at the time and were very much related to depression."

    Suzy Hamilton looked great in the shower in this Pert Plus commercial (below), she also appeared in ads for Reebok, Clairol, Oakley, Kikkoman Foods, Nordic Track, Viactiv Calcium Chews, sadly she will now only be remembered as a high price call-girl.

  • Rev Bikes Toronto — 4 Good Reasons To Own An eBike

    Rev Bikes Toronto — 4 Good Reasons To Own An eBike

    Toronto's Rev Bikes launches at fun print ad campaign aimed at raising our environmental awareness into the benefits of owning an electric bike (an eBike) with a Booty Call, a hankering for a vegan wrap, an environmentally way to stalk your ex, and a way to get off the hook if global warming bursts our world into flames.

    Credits:
    Advertising Agency: kbp+, Toronto, Canada
    Creative Director: Dan Pawych
    Art Director: Nicole Ellerton
    Copywriter: Mark Lewis

  • John Varvatos' New Star USA Fragrance "Sixth Sense"

    John Varvatos' New Star USA Fragrance "Sixth Sense"

    Visual effects and animation studio, Light of Day (www.lightofday.tv) recently teamed up with John Varvatos to create a commercial featuring a six-fingered hand to promote their new fragrance, John Varvatos Star USA. The commercial idea stemmed from the fragrance's tagline, "The New Fragrance For Your Sixth Sense."

    The TV spot features a shot of fingers on a man's hand counting along with rock music in the background. The hand proceeds to put up a peace sign and the new fragrance's packaging is shown. As realistic as the hand appears it has one more finger than usual, allowing it to count up to six. The hand and its movements are so realistic that one may not immediately notice anything out of the ordinary the first time watching it.

    This attention grabbing idea was originally displayed in a print ad of the hand holding up a peace sign. Using those ads as a reference, the Light of Day visual effects team was able to turn the 2D idea into a realistic and natural looking moving hand.

    "A dexterous six-fingered hand doesn't really exist in nature, so the challenge was creating a six-fingered hand that seamlessly looked real and moved in a believable way," said Dino Tsaousis, a flame artist for Light of Day who did the compositing and finishing work for the Varvatos commercial. "We had to play around with the palm and fingers to make it look anatomically correct as far as how the muscles moved."

    Tsaousis explained further that he even used his own hand as a reference when trying to determine natural muscle movements of the hand.

    "Between the finger, the palm, and the way the muscles move, there was about three or four different pieces that I stitched together to create the hand," Tsaousis said. "After that I had to rebuild the background and do some re-lighting for the feeling the client was looking for."

    From a technical standpoint, Autodesk Lustre was used for the coloring and Flame was used for the compositing and finishing.

  • Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

    Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

    PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

    In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

    “After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

    Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

    “I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

    Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

    In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

    Credits:
    Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
    Managing Director: Andrew McCartney
    Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
    Copywriters: Sanya Grujicic, Tiffany Chung
    Art Director: Andrew Bernardi
    Agency Producer: Andrew Schultze
    Strategy: Lisa Hart, Dino Demopoulos
    Production Company: Code Film
    Director: Tom Feiler
    Director of Photography: Alan Lukatela
    Cameraman: Andrew Easson, Michael Tung
    Sound: Shawn Kirkby
    Line Producer: Magda Czyz
    Post-Production Company: School Editing
    Editor: Kyle McNair
    Online Editor: Paul Binney
    Colourist: Jason Zukowski
    Audio House: Pirate Toronto
    Audio House Director: Stephanie Pigott
    Audio House Engineer: Jared Kuemper
    Casting Agency: Andrew Hayes, Powerhouse Casting

  • Capital C Goes Back To School In New Toshiba Ad Campaign

    Capital C Goes Back To School In New Toshiba Ad Campaign

    There's chickens, black light grossness and an cornical math notes in Capital C's latest for Toshiba directed by Aleysa Young of Untitled Films and edited by Marco Pazzano, Panic & Bob. Capital C has tapped into dorm life to launch a new online ad campaign for Toshiba laptops, desktops and tablets.
    Consisting of 3 videos, display ads and a Facebook contest, the campaign is aimed at young adults that are outfitting themselves for the upcoming year. The videos show the utility of Toshiba products and how they make campus life easier. In one commercial, for example, it shows how Toshiba’s All-in-One desktop with gesture control can come to the rescue when you’ve been plastic wrapped to your bed in a dorm room filled with live chickens.

    “We wanted to showcase the innovative features of Toshiba products in a way that would really resonate with our audience,” says Sherry Lyons, VP Corporate and Marketing Communications at Toshiba of Canada Limited. “Humour is great way to educate and entertain viewers at the same time.”

    Another video finds two students checking out their new dorm room CSI-style with a USB-powered black light — promoting the Toshiba Satellite P-series laptop’s ability to power and charge USB devices even when the laptop is closed.

    The final commercial shows how the Toshiba Excite Write tablet has the ability to convert handwriting and drawings into notes you can save and share when one student inadvertently sends his roommate a sketch of him posing heroically as a muscular centaur.

    “We really tried to capture insights about life on campus. Like how disgusting a dorm could actually be or how well do you really know the guy you’re rooming with,” comments Gary Watson, Executive Creative Director, Capital C. “We focused on the product itself and built storylines around those features. It just so happened that they inspired some fun thinking.”

    The videos were directed by Aleysa Young of Untitled Films and edited by Marco Pazzano of Panic & Bob, both who were chosen for their experience working on youth-oriented brands with a comedic slant.

    Complementing the online videos is a Facebook contest where people can not only win the Toshiba products featured in the videos but gag gifts inspired by the campaign. “We really wanted to make sure the social initiative felt like it was coming from the same place, with the same sensibility,” adds Gary Watson. “So, not only can you win the products in the ads, you can also win a USB-powered black light and rubber chickens.”

    Credits:
    Client: Toshiba of Canada Limited
    Campaign: Back to School
    Spot Titles: "Chicken Prank", "Black Light", "Math Notes"

    Agency: Capital C, Toronto
    Executive Creative Director: Gary Watson
    Art Directors: Gary Watson, Stephen Sandian (Black Light)
    Writers: Gary Watson, Kurtis Martin (Black Light)
    Agency Producers: Margaret Callaghan, Shireen Shah
    Account Service: Jason West, Martha Bushell, Will Dell
    Production Company: Untitled Films, Toronto
    Director: Aleysa Young
    Executive Producer: Estelle Weir
    Producer: Robbie McNamara
    Cinematographer: Bobby Shore
    Editing: Panic & Bob, Toronto
    Editor: Marco Pazzano
    Casting: Stephen Mann Casting
    Online: Crush
    via: Shannon Stephaniuk @ Glossy

  • A Real Flock of Seagulls Sing "I Ran" for Cap Cod Chips TVC

    A Real Flock of Seagulls Sing "I Ran" for Cap Cod Chips TVC

    A flock of seagulls sing the "I Ran" song by A Flock Of Seagulls, and they bust some great moves on keyboard, base and drums in this funny new commercial for Cape Cod Potato Chips.

    "The director was very clear from the beginning that the gulls were first and foremost birds," says R&H visual effects supervisor Nicholas Titmarsh. "He did not want to give them human characteristics or make them caricatures in any way. That’s why the drummer uses his beak rather than holding drum sticks, and the lead singer plays the keyboard with his foot. So they are a band, sure, but they retain their seagull DNA."

    "Because of that," adds Titmarsh, "there are lots of funny moments in the spot like when the drummer knocks over the cymbal, the way he and the bassist react is all bird. The guitarist even takes a moment to preen himself, but then after a brief pause they leap back into being the band."

    Credits:
    Ad Agency: GKV, Baltimore
    Directed by Tony Petrossian
    Produced by Rhythm & Hues and visual effects supervisor Nicholas Titmarsh.