Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".

Press plug for the crew at &Rosàs...
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
The greatest sport in the world is the first campaign by for Decathlon.
&Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon.
The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day.
Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone.
The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.

Credits:
Creative Ad Agency: &Rosàs, Barcelona Spain
Advertiser/Client: Decathlon
Project: Trocathlon
Title: Oh my love
Creative Director: Tuning
Art director: Dani Zomeño and Clara Quintana
Copywriting: Tuning
Account Direction: Juan Badilla and Edu Rojo
Agency Producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13

Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!

A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.

Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.

Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.

The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.

One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.

Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.

Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.

“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”

Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.

“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.

“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”

Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.

“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”

Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.

“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”

After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.

“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.

From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.

“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.

The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.

Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.

“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”

Via: Ashante Infantry | The Star

El Rico

What happens when a stuntman, actor/director and screenwriter walk into a Gold Coast bar? They come up with the concept for an action fantasy film that is already raising eyebrows in Hollywood no joke. Rene Perrin, Avelino `El Rico' Lescot and Susan Macguillicuddy are the trio behind The Black Sun, which recently took out the Most Ambitious Screenplay award at the 2015 International Action on Film Festival in Los Angeles.

The locals are hoping the added hype surrounding their screenplay will push the project into production and attract the eye of distributors. Lescot, a Gold Coast-based actor, stuntman and filmmaker who has worked on The Chronicles of Narnia: The Voyage of the Dawn Treader, Peter Pan and The Condemned, said The Black Sun incorporates several genres.

``It's enchanting and mystical,'' he said.
``It's a gypsy, action, adventure, romance, western with a strong supernatural feel that is set in the Pacific Islands, Mexico, China, New Zealand and here.
``At the moment the film industry needs something different but financially manageable and that's The Black Sun.''

He said The Black Sun's `twist ending' had helped draw attention to the project. The film follows a warrior's worldwide journey on the Matariki boat, which Lescot said is `like another star of the film'. Lescot and Perrin have an impressive international fanbase thanks to the success of their action film Among Dead Men. It won several awards for best fight choreography and generated considerable profits in DVD sales in Canada, Germany, Thailand, Cambodia, Poland, Puerto Rico, Hawaii and Hong Kong. It also grossed several times its $7000 budget in DVD sales through Walmart in the US. Perrin, who has worked as a stunt performer on films such as The Chronicles of Narnia: The Voyage of the Dawn Treader, Daybreakers, Nim's Island, Fool's Gold and Ghost Ship, said they wanted to combine their `love of action with a love of romance' in The Black Sun.

Balancing out the testosterone on the team is screenwriter Susan Macguillicuddy. Despite having worked with the likes of Cate Blanchett, Jessica Alba, Antonio Banderas and Melanie Griffiths, Macguillicuddy said working with `the boys' on The Black Sun has been her `most cherished writing experience'.

``It's like we each started at one end of the canvas and worked our way to the middle, fine-tuning the parts of the script we liked,'' she said.
``It took us about a year and hundreds of meetings but we're happy with the finished product.
``We wanted to do something very avant garde with the genre and something new.
``Getting the Most Ambitious Screenplay award means we really pushed the genre, which is what we set out to do.''

International distributors have shown interest in The Black Sun and the trio is currently in the process of looking for investors.