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  • London Street Graffiti Is Spell Checked by Online Tutor Firm

    London Street Graffiti Is Spell Checked by Online Tutor Firm

    Brand activation agency Arc London has created a campaign that sees London's graffiti get a spellcheck, in aid of tuition service The Tutor Crowd.

    Spelling and grammatical mistakes in graffiti around London have inspired a new tongue-in-cheek campaign by Arc, a division of the Leo Burnett Group, for the online English tuition service The Tutor Crowd.

    The campaign shows the offending graffiti on walls, toilet doors and public areas around London corrected with paint pens and stickers.The stickers direct children and their parents to The Tutor Crowd’s online service for a free English tuition trial.

    As well as highlighting the need for English tuition, the work aims to debunk the myth that it’s stuffy, old-fashioned and expensive, repositioning it as online and available from expert tutors anytime and anywhere.

    The campaign, called “Take The Classroom To The Streets”, is running outdoor across London, in areas including Shoreditch, Old Street, Brick Lane, South Bank and Camden and will appear online at thetutorcrowd.tumblr.com
    The work, which breaks online this week, and was written and art directed by Dan Kennard and Ben Smith.

    Patrick Wilson, founder of The Tutor Crowd, said: “Good spelling and grammar is fundamentally important to young people. But teaching it doesn’t have to be old fashioned and stuffy. We wanted to engage parents and young people alike, and make them realise that online tuition is an option that’s available to try.”

    Beri Cheetham, Executive Creative Director at Arc said: “To change the traditional perception of English tuition, we needed a non-traditional approach. It’s tongue-in-cheek, free and makes people smile. But most importantly, we hope it helps young people engage in grammar and spelling and get support they need.”

  • "Groceries With A Message" Battle On Facebook

    "Groceries With A Message" Battle On Facebook

    The Biggest Dutch retailer Albert Heijn involves consumers in sustainable message with "Groceries with a message" battle on Facebook.

    Yesterday Albert Heijn launched a Facebook app with an animation of two sustainable products battling for the most Facebook likes. Fans can vote by liking their favourite product. The sustainable product that receives the most likes will get a 50% discount in stores the week after. After the campaign, an infographic will be given back to the community, providing insights to the effects of the choice made by consumers.

    Through this activation, but also by giving the opportunity to ask questions and give tips, Albert Heijn wishes to actively involve their customers in their sustainability message and inspire them to make sustainable choices. After all Albert Heijn feels that, together with their customers, they can make a difference.

    The Facebook activation is part of the overall campain “Doing more. Simply at Albert Heijn”, wherein products communicate their sustainable message on receipts, plastic bags, stickers and trucks.

    Credits:
    Ad Agency: TBWA/NEBOKO
    Client: Meike van Es — Vriesendorp, Sanne Swinkels, Fleur Bernhard
    Creatives: Ivar van der Hove (CD), Bert Kerkhof (CD), Matthijs Schoo, Rogier Verbeek
    Strategy: Marc Leurs, Mijntje Cuijpers
    Account: Esther Brouwer, Danielle Tanchette, Danielle Jonk