ShowBusinessMan [Search results for lamp] 

Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"

Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:

"I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."

Well said.

In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...

The highly anticipated 2013 Subaru BRZ rear-wheel-drive sports coupe makes its debut in Canada with the launch of a new campaign ‘Scorched,’ and car aficionados and passionate drivers will agree, car porn has never looked so good.

Developed by DDB Canada’s Toronto office, the national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.

“The Subaru BRZ is a hot car, with a great deal of excitement already surrounding its release,” says Todd Mackie, creative director, DDB Canada. “We wanted to create a visual story to mirror that anticipation while captivating both existing fans and reaching new ones.”

Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign; each highlighting the sizzling sports coupe. Selectmedia and bloggers also got the opportunity to feed their gear head inside by attending the ‘Scorched’ shoot, to get a rare, behind-the-scenes peek at the Subaru BRZ in action.

“This is Subaru’s first rear-wheel drive sports coupe and with limited quantities available in Canada this year, it’s the most highly anticipated launch in the category,” says Geoff Craig, director of marketing, Subaru Canada. “We challenged DDB to accelerate the buzz and launch the BRZ with creative that’s just as hot as the car.”

A hologram lenticular in The Grid and attention-grabbing creative in national newspapers and magazines reveals the BRZ burning through the pages. Similarly, online advertising burns up computer screens and tablets to unveil the hot new sports car.

The Subaru BRZ turned heads at the 2012 Montreal Grand Prix (June 8-10), with an ambient street-art installation produced by DDB Public Relations. The BRZ was showcased as part of an eye-popping, movie-style set featuring a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall. The result was a surreal replica of a Montreal street corner that appeared to have been utterly “scorched” by the hot new sports car.

To enhance the installation DDB Public Relations engagedCanadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.

The Montreal ambient installation is the first of a series, with more coming to major cities across Canada this summer.

Credits:
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Copywriter: Adam Bailey
Art Director: Paul Riss
Agency Producer: Ken Rodger
Account Team: Michael Davidson, Peter Brough, Julia Morris
Media Company: OMD
Production Company: Radke
Director: Common Good
Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke
Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos
Executive Producer Radke: Miriana DiQuinzio
Line Producer:Dwight Phipps
Director of Photography:Chris Mably
Editorial: Ross Birchall, Bijou Editorial
VFX: Common Good
VFX Supervisor: Alex Avram
Post-Production: Alter Ego
Colourist: Erin Whipp / Alter Ego
Online Editor: Darren Achim
Music: “Execute” by Excision