Cool new web film by Publicis, Milan for Heineken, "Sunrise". The Heineken Legendary hero finds away to enjoy the party responsibly, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and features an exclusive new song called “ My Sunrise”.
Credits: Advertising Agency: Publicis, Milan, Italy Creative Directors: Bruno Bertelli, Cristiana Boccassini Copywriters: Rachele Proli, Michela Talamona Art Director: Fabrizio Tamagni Production Company: Sonny, London Film Director: Fredrik Bond Production Company Producer: Alicia Richards Agency Producer: Mariella Maiorano Client Service Director: Stefania Savona Account Manager: Giada Salerno Campaign Mediator: Bela Ziemann DOP: Mattias Montero Visual Effects: Cutting Edge DJ: Audrey Napoleon Editor: Patrick Ryan
Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.
That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”
The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.
In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.
“Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”
Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.
Credits: Director / Story: Tomek Bagiński CG Supervisor / Animation Director: Maciej Jackiewicz Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora Producer: Marta Staniszewska Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED Concept Artist: Robert Adler
Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.
The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."
"Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."
"It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."
The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.
Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.
"We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard." via: PR Newswire (http://s.tt/1yDq2)
Ever hear your Grandma say she’d like to “tap that”? Thankfully, neither have I, but you’ll hear just that from a trio of older female basketball fans in this funny new video from car sharing company Zipcar.
In the video, a trio of old female spectators chat near a basketball court, while evidently checking out the younger players. After they each mention how much they’d like to “tap” what they’re admiring, we soon find out the ladies are actually checking out a Zipcar parked just beyond the court. Mercifully, we don’t have to imagine the older ladies wanting to tap anything more than the car.
The video, which was created by the same team that made the funny and hugely popular “Hello Flo” video, cleverly juxtaposes the vernacular meaning of “I’d tap that” with the literal meaning of how a member uses Zipcar.
Credits: Zipcar Chief Marketing Officer: Brian Harrington Creative Director: Brendan Stephens Associate Creative Director: Mandy Donovan Copywriter: Allison Tanenhaus Art Director: Kali Winkler
Production Company: Hayden 5 Directors: Pete Marquis & Jamie McCelland Executive Producers: Todd Wiseman, Jr. & Milos Silber Producer: Oscar Boyson Casting: Wulf Casting Editing Company: Beast Editorial Editors: Karen Kourtessis & Lindsey Nadolksi Post Producer: Valerie Iorio & Kristine Polinsky Color: Company 3 Audio Post Production: Hobo Audio Sound Mixer: Chris Stangroom Online: Gryphyn VFX
Excited about the Olympics yet? Thanks to Talk Sport Magazine here's a five minute video montage of the some the sexiest and most attractive women athletes competing at the games. Just a few of the female athletes featured include: Nastia Liukin, gymnastics; Jessica Ennis, heptathlon; Federica Pellegrini, swimming; Daniela Hantuchova, tennis; Hope Solo, football; Stephanie Rice, swimming; Francesca Piccinini, Volleyball; Laure Manaudou, swimming; Jaqueline Carvalho, volleyball; Logan Tom, volleyball; Kim Glass, Volleyball; Jenna Randall, synchronized swimming; and Nicole Reinhardt, canoe sprint.
Ladies not to worry, I found a little something for you too, below is the Great Britain Olympic Men's Field Hockey Team, click to enjoy a full screen.
The Maya are one of the oldest cultures in the world. This exhibition is all about the magnificent artistic forms of expression of the Maya. With a collection of around 300 works of art, including many Mexican national treasures, it displays the fundamental aspects of pre-Hispanic art: the body and the physique are central to this exhibition.
The Maya present their vision of life using various materials and techniques from their daily life, splendid buildings and works of art. They describe their relationship with gods, their everyday existence, their literature, their astronomy, their music and their dances. What often dominates these works is an idealised notion of humanity, which the Maya retained not only in their conception of humans and the ideal of beauty, but also in the location of mankind in the cosmos.
As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.
[Credit: Getty Images]
The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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Rooms :ChildAdult(s)var cal = new Zapatec.Calendar.setup({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_ARRDTHIDDENTXTID,button: c_ARRDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateBefore});var cal = new Zapatec.Calendar.setup ({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_DEPTDTHIDDENTXTID,button: c_DEPTDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateAfter});setcurrentdate('EN');doValidation();document.getElementById("htnWidget_btnSearch").style.backgroundColor = "#EBEAEA"; Sporting controversies are not new! Famous athletes of antiquity included:
the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race
California lifestyle brand RVCA took the women of their Advocate & ANP initiatives out East for a week of #BABESinMTK. RVCA is pleased to share the teaser to the short film (below) featuring the female members of the brands Advocate & ANP* programs who were brought to the East Coast for a seven day stint in Montauk. The assembly of RVCA Women's Advocates who were flown in from California, Hawaii, Los Angeles, San Francisco, and Vancouver, Canada included photographer Ashley Barker, model Mahina Alexadner, artist Michelle Blade, artist Kylea Borges, model Ashley Smith, and artist Nina Long. The extended version of the short documentary film will debut on RVCA.COM on August 28th, 2014.
The roster of fine artists (Blade, Borges, Long ), models (Smith, Alexander), and photographer (Barker) bunkered down in Montauk for a week of creativity and collaboration amongst the inspiring women who each play a role within the RVCA family.
"The sole purpose of the trip," according to RVCA founder PM Tenore, "was to bring together the talented women who are representative of the RVCA tribe at its core. The brand is built upon a foundation of inspiring creative voices and more importantly, providing a platform for those talents to engage with one another and collaborate, to inspire one another and in turn our community."
The itinerary, which was more of a bucket list than a working schedule, speaks to the nature of the trip and lends itself to Tenore’s ideology about giving back to those who lend their talents to the brand. Aside from lounging poolside at the house, activities for the week included lessons in the art of fishing, sailing, surfing, and horseback riding. A day at a spa was followed by the one thing that felt a little like work: Advocate Barker shot her fellow Advocate's Smith & Alexander for the brands Summer 15 campaigns.
Is he asking for Change, or is he asking for CHANGE? Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life Winner — Best Short Film — Maryville Film Festival Winner — Audience Choice Award — Gateway Film Festival Winner — Audience Choice Award — Moonlight Film Festival Nominated — Best Female Filmmaker Award — Action On Film Intl Film Festival Nominated — Sirrocco Award — Action On Film Intl Film Festival Nominated — Best Silent Film — BareBones Intl Film Festival Credits: Written and directed by Sharon Wright Director of photography/editor Kendal Sinn Composer Christopher Komsthoeft More about Sharon Wright Here.
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
New Axe Anarchy Commercial, "Unleash the Chaos." The ad is just another AXE spot, but the music used for the commercial is beautiful; the song is "Mir Stanke Le (Harvest Song from Thrace)" by The Bulgarian National Radio And Television Female Vocal Choir.
Credits: Advertising Agency: Buzzman, Paris, France Creative Director: Georges Mohammed‐Chérif Art Director: Louis Audard Copywriter: Tristan Daltroff Account Managers: Thomas Granger, Julien Levilain, Olivier Lopez Director: Wilfried Brimo TV Producers: Coralie Cupillard, Edouard Bonnet Production: Wanda Post Production: One More Sound Production: The
In the majority of the countries of the Near East till now in force one of fundamental laws of Islam: in no event it is impossible to eat that lamb from whom had sexual relations. The person, decided to eat such sheep, makes a mortal sin and then, this person already never to get to paradise with 70 virgins.
And in Lebanon, besides that almost half of population — Christians, to men is officially authorised to enter sexual relations with animals. Thus there is very important restriction: animals should be a female. For sexual relations with animals-males the death penalty threatens.
«W Network» TV-channel has shown a new beauty lessons. Traditional female figure and the magnificent forms are intentionally underlined in the posters of «How to Look Good Naked Canada».
Kristen Stewart and Dakota Fanning prove they are the Queens Of Noise in a biopic about 70s all-girl rock band The Runaways. The career of The Runaways was short lived, spanning only five years, but the impact they had on the music industry was immense. The all-girl teenage rock band helmed six albums and several hit singles such as Cherry Bomb, Queens Of Noise and Born To Be Bad, and helped shape female rock icon Joan Jett. Yet it was a dirty, tumultuous ride as shown in The Runaways, the directorial debut from Floria Sigismondi.
Set in Southern California in the mid-70s, Joan Jett (Kristen Stewart) is a shy and sulky glue-sniffer who dreams of becoming a rock star like Suzi Quatro. She takes that burning ambition to music promoter Kim Fowley (Michael Shannon) and after pitching him the idea of starting an all-girl rock band, he starts to recruit teenage girls for The Runaways. He and Jett find their front woman in the stylish and dreamy Cherie Currie (Dakota Fanning) and the young women are soon subjected to a rigorous training regimen where Fowley teaches them how to handle rowdy crowds, deal with hecklers and howl, wail and strut in a passionate brand of macho feminism.
Despite their musical talent, they all play their own instruments and write their own songs, Fowler sees an opportunity and promotes The Runaways as a cocktail of empowerment and exploitation. Dressed in hot pants, heels, jumpsuits and lingerie, the teenage girls become both a fetish and a rebellious rock `n' roll band, and subsequently take off. From homegrown success to global domination, including a huge fan base in Japan, the girls begin to struggle with their meteoric rise to fame, the easy availability of drugs, predatory men, lack of supervision and group dynamics.
The focus of the film is the individual stories of Jett and Currie, who are key members of the group and share an intimate relationship as friends and sometime lovers (which cumulates in a pash between Stewart and Fanning). Coming from a background as a photographer and music video director, Sigismondi has an eye for visuals and her competency in creating this grungy 70s world is similar to Catehrine Harwicke's effort in The Lords Of Dogtown. Her direction of the music scenes, which are all sung and performed by the actors, really captures the electricity of the band and their music. However, that is also her downfall because The Runaways retains a glossy sheen that seems out of place given the events unfolding on screen. The story too has been trimmed and moulded from Currie's autobiography, so that it is just rebellious enough, while skipping over some of the more confronting and compelling issues.
But the crux of The Runaways is the performances, with Shannon delivering a suitably sociopathic turn as Fowley and Alia Shawkat makes the most of her small supporting role. Yet it is Stewart and Fanning who steal the show. In case you did not know already, they make this film their declaration that they are no longer child stars, but rather young-adult actresses who deliver tour de force performances. Fanning's David Bowie-esque Currie is as beautiful contradiction, a vulnerable and undecided teenager off stage and a fierey sex kitten on it. Besides her uncanny resemblance to Jett, Stewart ozzes the rock `n' roll mentality and her brooding, attitude-filled performance is reminiscent of a young James Dean.
Flashy and feisty, The Runaways is an entertaining piece of pop art, but it fails to delve deeper into the real story. For an accurate account see former bassist Victory Tischler-Blue's documentary Edgeplay: A Film About The Runaways. Sure, from a technical perspective it may be one of the worst documentaries I’ve seen, but she captures the band’s truly amazing story in interviews and mind blowing revelations. Watch it. In other news, I interviewed her a few weeks ago and she describes Jett as a “fucking c#nt” so she deserves your props for that.
The Runaways: Queens of Noise, 9 out of 10 [based on 687 votes]
The Onde Nostre Crew opens the new year with two episodes dedicated to women! Luca Merli, Gio Barberis and Matteo Ferrari film an on the road documentary in the female universe, together with Amanda Chinchelli, Betta Dal Bello and Natalia Resmini — Three friends with creative careers and a passion for surfing.
The episodes tell the story of a fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship. They show us the many faceted ways that women confront the sea, and the energy with which they live.If there's anyone out there who still thinks surfing is just for guys, here's proof that will make you think twice! Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future. RITRATTI DI SURF is a series of short videos about surfers, shapers, artists and other characters somehow connected to Onde Nostre and the italian surf culture. Credits: Directed by Luca Merli Edited by Giovanni "Sbrokked" Barberis and Luca Merli Photography by Luca Merli, Giovanni "Sbrokked" Barberis, Matteo Ferrari. Lettering by Luca Barcellona Music Consultant & Marketing: Gabriele "Gabro" Minelli
Music (In order of appearaces): Le Man Avec Les Lunettes '4 Notes' Guts 'Mi Isla Tropical' Karibean 'Rainbow Girl ' Garden of Alibi 'Herman' Karibean 'God Bless The Summer'
The University of Oklahoma wanted to position its new cancer center as the best in the region with a message of hope. Milwaukee agency BVK didn't want a maudlin ad full of hand holding, hugs, and worried children. "How do we do another spot about hope that feels fresh?" asks creative director Mike Holicek. They chose to focus on the hair loss that comes with chemotherapy—an often traumatic experience for women, who feel they are losing their femininity. Their 60-second spot flips that script: It opens with a woman at her lowest point, alone at dawn, head bald, a tear falling down her cheek. Then, as she goes about her morning routine, her hair grows back, little by little, scene by scene, until she has a full head of hair. The change is so gradual that there's a sudden moment of recognition when the viewer realizes what is happening—a spark of delight that hints at the longer glow of hope the client can provide.
COPYWRITING: The ad is understated and uncomplicated—ordinary domestic scenes with "little moments of real life that are not spectacular," says director Rafael Fernandez. The woman showers, dresses, and makes a sandwich for her daughter. "It's the mother's struggle, it's her moment," explains BVK executive creative director Rich Kohnke. The action takes place over several months, but it's shot as though it were a single morning—which makes the healing process feel quietly magical. At the end, a female voiceover says: "When you have every resource for beating cancer, you have every reason for hope. Pioneering research and treatments from the new cancer center at OU Medicine. Another level of medicine." On-screen copy adds: "Oklahoma's only comprehensive cancer center," followed by the OU Medicine logo and Web address.
ART DIRECTION: The woman's hair is the main visual motif. The agency considered using CGI to show the hair growing continuously. That felt over the top. Instead, Fernandez shot everything in camera. He filmed the scenes in reverse order, and had the actress cut her hair between each one—seven trims in all. The spot begins in gloomy dark blues, and then brightens—but not excessively. "We wanted to stay within the same universe and just come to the brighter version of that world," says Fernandez.
FILMING: The ad was shot in a single day in a house in the Brentwood section of Los Angeles. The camerawork is subtle and elegant. "Most of the shots have just a little bit of floating to them," says Fernandez. "It has that feeling that you're witnessing these scenes as a person there."
TALENT: The actress, Heather Ann Smith, was able to transition from despair to measured hope with simple movements and gestures. For the first scene (the last one shot), Fernandez helped to get Smith in the mind-set by narrating a piece of text he had written about "what I thought would go through someone's mind who is faced with a situation where the hopes and dreams of their life may never come to fruition." Shaving one's head is a drastic move for an actress, but after shooting, Smith landed a role on Torchwood that called for short hair. She also had the support of her fiancé, even though their wedding was approaching.
SOUND: The composer, Bryan Mir, came up with a Spanish-flavored acousticguitar track that the creatives felt, against all odds, fit perfectly. The client hated it. They went with an acoustic guitar track that was more toned down.
MEDIA: Broadcast and cable across Oklahoma and into neighboring states, where there aren't other major medical centers.
Credits: Client: OU Medicine Agency: BVK, Milwaukee Executive Creative Director: Rich Kohnke Creative Directors: Mike Holicek/Mike Scalise Writer: Mike Holicek Art Director: Rich Kohnke Agency Producer: Allison Lockwood Account Supervisor: Tricia Lewis Account Executive: Ali Dawe Director: Rafael Fernandez, Green Dot Films Editor: Bryan Mir @ Blend Studios, Milwaukee Colorist: Mike Matusek @ Nolo Digital Film in Chicago Music: Bryan Mir @ Blend Studios, Milwaukee Sound Design/Audio Mix: Steve Kultgen @ Independent Studios in Milwaukee via: Tim Nudd | Adweek
Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.
Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.
Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.
Somersby, the cider brand, has released a TV campaign by Fold7 for its UK launch, which parodies the excitement and anticipation around the launch of the latest tech gadgets. The ad is a humorous play on the vernacular around digital technology, including phrases such as “16pip”, “32pip”, and “lift towards the mouth and inter-face”.
David Scott, Somersby’s director of marketing, said: “We are investing significantly in the UK launch of Somersby and Fold7 have created an ad that taps into the typically British sense of humour. We have developed a cider specifically for the UK market, which has a more balanced, refreshing taste and will appeal to both male and female consumers. The ad is the perfect way to launch it and connect with this audience.”
Ryan Newey, at Fold7, said: “Somersby has a great opportunity to shake up the cider category with its differentiated taste. We wanted to make an ad that would be similarly game-changing for the sector.”
Credits Ad Agency: Fold7 Creative Director: Ryan Newey Creative Team: Rob Porteous & Dave Askwith Account Director: Harry Sheward Agency Producer: Sam Balderstone Director/ Production Co: Mat Kirkby – RSA Films Producer: Garfield Kempton Editor: Joe Guest – Final Cut Post Production: Big Buoy Sound Design: Gary Walker, 750mph DoP: Magni Agustsson
A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.
“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.
“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."
Four of our favorite female Super Hero's: Wonder Woman, She Hulk, Storm and Catwoman check their breast for a Breast Cancer print ad campaign for ALCC (Associação da Luta Contra o Cancer. The Heroines originally published back in 2011 in Mozambique with the tagline, "When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor" are too good to leave buried in the archives.
Credits: Ad Agency: DDB Mozambique. Creative directors: Anderson Lima, Zeca de Oliveira. Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos. Illustrator: Maísa Chaves. Graphic producers: Faruk Issufo, Mauro Mussagy. Planner: Cristiana Oliveira. Account team: Vasco Rocha, Christine Ramela and Fernanda Neves. Media: Khida Ismael.
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