ShowBusinessMan [Search results for celebrity commercials] 

Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

The official press release:
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.

As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.

You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.

“This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”

"We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."

Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."

After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.

In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.

With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.

On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.

Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

Both models are former Sports Illustrated swimsuit issue cover girls.

But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

Ad agency Saatchi & Saatchi reinvents the iconic Kool-Aid man and "Oh Yeah" he's still busting through walls.

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.
The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy. In past ads, the character was played by an actor in foam costume and had little to say or do besides crashing through a wall with a big, smiley face.
The campaign comes as Kool-Aid plays up its liquid mix, which debuted in January. The new mix reflects a push by Kraft Foods to adjust to changing tastes and replicate the success of its liquid flavour enhancer called MiO.
MiO, which people squirt into water for flavour, has already spawned copycats including Coca-Cola Co.'s Dasani Drops. Executives say people like them because the small bottles are easier to carry around than powder mixes and let people add as much or as little flavour as they like.
The growing popularity of liquid mixes hasn't been good for Kool-Aid. In 2012, the brand's U.S. sales were down 5 per cent to $338 million, according to the market researcher Euromonitor International. That was following a 4 per cent drop the previous year.
The liquid mix is a return to Kool-Aid's roots. It began as a syrup called "Fruit Smack" in 1920. The product wasn't modified into a concentrated powder until 1927, when it was renamed "Kool-Ade." The current spelling followed in the early 1930s.
The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.
'He didn't really have a developed personality'Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.
"He said a few things here and there [in the past], but he really didn't have a developed personality," she said.
In one of the new commercials, the scene opens with the character's round silhouette behind a shower curtain. When he steps out, he's a clear pitcher of water and he explains in a voiceover that his life isn't all "cherry and sweetness."
"I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavours. I've got grape pants, I've got watermelon pants."
But Kraft isn't abandoning trademarks of its past campaigns in the new ads, which were developed by the ad agency Saatchi & Saatchi. At the end of the commercial, the Kool-Aid Man heads out to work by calming busting through the front door. When he emerges, he waves cheerily to two awestruck kids riding their bikes past his front lawn. via: CBCnews — AP