Wonderbra wants to give women "the confidence to embrace the plunging neckline trend" with their new bra called the Ultimate Plunge. Wonderbra introduced the bra by installing a giant billboard at the Battersea Power Station in London of Adriana Cernanova wearing the new Ultimate Plunge.
Oh it gets better...A crane was set so women could bungee jump into Cernanova's mondo-cleavage.
