What happens when an amazing culinary artist and a titan of architecture and design sit down for a conversation on a beautiful Trex deck? Tyler Florence and Lisa Switkin talk form and function, food and life, green living and outdoor escapes in this six minute promo spot for Trex. I love the idea they discuss at just before the five minute mark...build the deck and then your home around it, awesome.
Tyler Florence: A consumate culinary artist, as well as a restaurant owner, cookbook author, entrepreneur and winemaker. Lisa Switkin: A landscape architect whose most famous project is Manhattan's High Line. She's a partner at James Corner Field Operations, a leading architecture firm.
Inpress Hakuhodo have shown real prospects of development and growth in advertising of building corporation i-Rise.
Innovative architecture in the United Arab Emirates
Building in the United Arab Emirates — the branch, developing mad rates. All most courageous design and architectural decisions find an embodiment here. The company i-Rise, engaged in design & architectural designing, invites to work of arrogant and talented experts.
Powerful shade
Stylish prints of the company display work prospects in i-Rise: the figures having small value, reject much more powerful shade.
On a photo for us two workers-builders (at them a helmet orange so without doubts, they are simple workers) pose and the , and photosession has taken place in Shanghai.
An island at the crossroads of the Mediterranean, Sicily occupied a pivotal place in antiquity between Greece, North Africa, and the Italian peninsula.
Statue of a Youth (The Mozia Charioteer), Sikeliote (Sicilian Greek), 470–460 B.C. Marble. Courtesy of the Servizio Parco archeologico eambientale presso le isole dello Stagnone e delle aree archeologiche di Marsala e dei Comuni limitrofi–Museo Archeologico Baglio Anselmi. By permission of the Regione Siciliana, Assessorato dei Beni Culturali e dell’Identita Siciliana. Dipartimento dei Beni Culturali e dell’Identita Siciliana. Sicily: Art and Invention between Greece and Rome, on view at the Getty Villa April 3–August 19, 2013, will showcase ancient Sicily as a major center of cultural innovation from the fifth to the third centuries B.C., when art, architecture, theater, poetry, philosophy, and science flourished and left an enduring stamp on mainland Greece and later on Rome.
“This is the first major exhibition to arise from the Getty’s 2010 Cultural Agreement with Sicily, presenting masterpieces that are among the most accomplished examples of ancient Greek art in the world,” said Timothy Potts, director of the J. Paul Getty Museum.
“We are especially thrilled to have on view the exceptional statue of a victorious Charioteer from Mozia that the Getty has recently conserved. This object is a unique expression of the marvelous artistry of Greek sculptors at the dawn of the Classical era.”
Sicily: Art and Invention between Greece and Rome, co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, features some 150 objects, a major portion on loan from institutions in Sicily, including stone and bronze sculptures, vase-paintings, votive terracotta statuettes and reliefs, carved ivory, gold and silver metalwork, jewelry, inscriptions, architectural revetments, and coins.
“These splendid objects bear witness to the athletic and military victories, religious rituals, opulent lifestyles, and intellectual attainments of the Sicilian Greeks, which shaped Greek culture at its peak,” explains Claire Lyons, acting senior curator of antiquities at the J. Paul Getty Museum and curator of the exhibition.
The Mozia Charioteer
The Mozia Charioteer, widely considered one of the the finest surviving examples of Greek sculpture, serves as the exhibition’s centerpiece. Recently on view at the British Museum in London during the 2012 Summer Olympics, the statue has since undergone conservation treatment at the Getty Villa. Part of the Getty’s cultural agreement with Sicily, this 18-month collaborative conservation project involved remounting the sculpture and the provision of a seismic isolation base, which will accompany the object when it is reinstalled at the Whitaker Museum on the island of Mozia.
The triumphant Mozia Charioteer, discovered in 1976 on the island of Mozia in western Sicily, is believed to represent a charioteer who competed at Olympia on behalf of one of the Sicilian rulers. The extraordinary style of the sculpture, especially notable in the sinuous pleating of the long linen xystis that sheathes the figure’s athletic physique, is a tour-de-force of stone carving. Clearly a master of his craft, the sculptor was able to reveal the torso and limbs beneath the thin fabric. With its confident gaze and proud stance, this statue conveys the high level of originality and experimentation achieved by Greek sculptors working in Sicily.
The “Signing Masters”
Important evidence of Sicilian artistic innovation is also apparent in the exquisite coins of the time. Beginning in the late fifth century B.C., a group of Sicilian Greek coin engravers, mainly based in Syracuse, added their signatures to the dies used to stamp coins. Known as the “Signing Masters,” these remarkable craftsmen created extraordinary works of art on a miniature scale. Departing from the traditional profile view, they devised novel ways of representing the human body in a lively three-quarter perspective or striking frontal pose. This testimony of individual mastery of the medium is virtually exclusive to Sicilian Greek coins created around 400 B.C. Often abbreviated in tiny but legible script, the artists’ signatures are typically all but hidden in locks of hair or elements of jewelry.
Known as the “coin of coins,” the unique Aitna tetradrachm from the Royal Library of Belgium is one of the most precious ancient coins in the world. On view in the exhibition along with 50 other exceptionally crafted Sicilian Greek coins, the image on the tetradrachm depicts the head of Silenos on the obverse and on the reverse, Zeus enthroned with an eagle perched beside him, imagery that alludes to the cult of Zeus on Mt. Etna. Greek settlers and their gods
Sicily: Art and Invention between Greece and Rome will also examine how settlers from the Greek mainland brought their myths and religious practices to Sicily. To sanctify new colonies and maintain ties with mother cities, they built altars and temples to such gods as Apollo, the patron deity of colonists, as well as the deified hero Herakles. Included are terracotta heads of Apollo, Hades, and Persephone, created as cult or votive images of deities that played a central role in ancient Sicilian worship. The skillfully modeled clay, embellished with striking polychrome pigments, compares favorably with the most accomplished works in marble and bronze. An exceptional example of metalwork is a religious offering dish made of two and a half pounds of gold. Known as a phiale mesomphalos, the vessel is embossed from the center outward with bands of beechnuts, acorns, and bees above blossoms; the owner’s name —Damarchos, son of Achyris— is inscribed beneath the rim, together with its equivalent weight in gold coins.
The divine hero Herakles was also embraced by Greek settlers, who linked his deeds to their cities. Contrasting aspects of Herakles’ identity —peaceful healer, solitary herdsman, and violent aggressor— heightened the appeal of his cult among the men of rural Sicily, who tended flocks and worked as mercenary soldiers. Among the objects on view is a finely preserved bronze statuette of Herakles recovered from a river-bed in Contrada Cafeo (Modica), which suggests that a shrine to the hero was situated nearby.
Preeminent among the honored deities was Demeter, goddess of agriculture, and her daughter Persephone (or Kore). Sanctuaries of the goddesses dotted the island, but their cult was most enthusiastically embraced in central Sicily, where, according to myth, Kore descended to the Underworld as the bride of Hades. Depictions of these deities include a terracotta bust with a rare painted figural scene that may represent part of a ritual honoring or celebrating the goddesses, and a cult statuette disc overed near an altar in Gela together with an offering jug of carbonized seeds of grain.
Archimedes of Syracuse
A section of the exhibition will focus on Archimedes of Syracuse (about 287–212 B.C.), one of history’s foremost scientists and mathematicians. More than a millennium ahead of its time, his work laid the foundation for branches of math, physics, engineering, and even computer science. When Syracuse’s King Hieron II asked him to determine whether a crown was made of pure gold, Archimedes made his legendary deduction that a solid displaces a volume of liquid equal to its own volume, a discovery that supposedly caused the scientist to leap from his bath and run naked through the streets crying “Eureka” (“I have found it!”).
On view is a leaf from the Archimedes Palimpsest, the only surviving manuscript containing copies of Archimedes’ writings. The medieval prayer book that included this leaf was inked by a scribe onto recycled parchment that originally bore the theories of Archimedes. The pages were scraped clean before being overwritten, but with the use of advanced imaging technology, the original writing is visible. The leaf on view is a section of text from “Proposition 1” from Archimedes’ Method, a work integrating geometry and physics.
Literature on Sicilian art
Finally, the exhibition examines the reflections of literature in Sicilian visual arts. Many mainland Greeks became familiar with Sicily through the epic poetry of Homer, including Odysseus’s wanderings after the Trojan War, which took him to the western Mediterranean.
Often depicted in vase-painting and sculpture, Odysseus’s encounters with strange creatures like the Cyclops and Scylla were allegories for early colonial settlement and trading enterprises that spread Greek culture to distant, exotic regions. The pastoral genre created and perfected by the Syracusan poet Theokritos (about 300–after 260 B.C.) flourished as Sicily was falling under the dominion of Rome in the third century B.C. He is renowned for his Idylls (literally, “little pictures”), which paint nostalgic word-images of Sicilian country life from the point of view of a sophisticated urbanite. Theokritos’s rustic characters—including satyrs, shepherds, and the woodland deity Priapos—also populated the visual arts of the period, attesting to the appeal of rural fantasies during a time of civic turmoil. On extended loan from Syracuse, a life-size statue of the fertility god Priapos, the earliest such figure in Greek art will be featured in the exhibition. Like the Mozia Charioteer, it was also the subject of a collaborative conservation project undertaken by the Getty Museum.
The importance and popularity of Greek comedy and drama outside of Athens is evident in the theatrical figurines, masks and scenes on vases, many of which come from the island of Lipari. The celebrated “Father of Tragedy,” Aeschylus (Greek, 525–456 B.C.) traveled to Sicily on at least two occasions, where his plays found fertile ground in the strong local tradition of performance on the island.
On display is a terracotta mixing vessel with the earliest known depiction of the myth of Perseus and Andromeda, which likely reflects a performance of Sophocles’ Andromeda (about 450 B.C.). The Greek inscription painted above the figure of Perseus—“Euaion, the son of Aeschylus, is handsome”— names the actor, son of the great tragedian.
Rich harvests, bountiful seas, and a favorable trade location brought immense wealth to the Sicilian city-states, and the exhibition highlights their widespread reputation for luxurious lifestyles with five gilt-silver vessels, part of a larger group of fifteen. The silver treasure had been buried for safekeeping beneath the floor of a house in Morgantina during the Roman sack of the city in 211 B.C. The entire hoard comprises religious vessels as well as a set for the symposion, a convivial drinking party for men that was an important part of the social life of well-to-do Greeks.
Sicily: Art and Invention between Greece and Rome is the latest in a series of cooperative efforts between the Getty and the Sicili an Ministry of Culture and Sicilian Identity arising from a 2010 agreement that calls for a number of collaborative projects, including object conservation, seismic protection of collections, exhibitions, scholarly research, and conferences. Recent related projects include the 2010 loan of the Gela Krater, a monumental red-figured volute krater (wine mixing vessel) attributed to the Niobid Painter; The Agrigento Youth, a rare example of an early classical marble statue called a kouros (an idealized nude young man), loaned to the Getty from the Museo Archeologico Regionale in Agrigento (2010/2011); and most recently the loan of thirty-six objects from the sanctuaries of Demeter at Morgantina (2012/January 2013).
The exhibition is co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, and celebrates 2013 as the Year of Italian Culture in the United States, an initiative of the Italian Ministry of Foreign Affairs, realized under the leadership of the President of the Republic of Italy.
This Is Now, built by an Australian Firm called Lexical Gap, is a live feed of every Instagram photo shot and geo-tagged within New York city limits. There are also feeds London, Sydney, Tokyo and Sao Paolo — although, oddly, nothing from California yet. It's a totally new way to see a city, like a voyeur that's able to peek into thousands of lives at once. It's also a rare look at Instagram's full content stream (or at least city-specific parts of it), which means you can finally see how an entire city uses the app, instead of just your circle of friends. Which, so far, means a lot of mirror pics, a lot of architecture and a lot of food. Also, some porn, which I was not expecting — it really is a raw Instagram feed. via Russell Brandom-BuzzFeed
At first sight on a picture usual hotel on any not cheap resort, however actually this office building Ugland House located in the city of Georgetown (Cayman islands) in which are registered. As speaks Barack Obama "It either the biggest house, or the greatest tax swindle in the world".
“The archaeologist,” said Sir Mortimer Wheeler, one of the grand old men of archaeology, “is digging up, not things, but people.” The point about sites of antiquity is that, often surviving in a fragmented state, their meaning doesn’t immediately rear up and hit you between the eyes. It can be hard on a 21st century holiday to see a temple and imagine the priests and priestesses, the colours, the crowds, the ceremony and the sacrifices.
Selinunte – ancient Greek archaeological site in Sicily, Italy [Credit: Chiara Marra]But tours with the specialist company Andante are led by archaeologists who understand how to translate the remains left by real people into the story of ancient lives, lived thousands of years ago.
Sicily’s archaeology is extremely high calibre. The island was at the centre of trade routes in the days when travel was often easiest via sea. Ancient empires, from the Greeks and Romans to the Moors and the Normans, cast covetous eyes upon Sicily and left an enduring imprint with a great many magnificent buildings.
When the Greeks arrived here shortly after the turn of the first millennium BC, they quickly settled and started building their magnificent stone temples on an enormous scale. At Agrigento, they were erected along a ridge to create an intimidating line of massive architecture visible from the sea, which remains visually arresting today.
At Syracuse — once occupied by the Corinthians and over which the Greeks and Romans waged a drawn-out war – much of the story is told by remaining monuments: temples, fortifications and the famous stone quarries which doubled as the final prison of thousands of enemy soldiers used as slaves, most of whom died.
All of ancient life is here; religious, military, those of vast fortune with their showy villas, as well as the gifted craftsmen and artists who made them.
In some places in Sicily, the archaeologist’s trained eye helps put together the less obvious clues to bring the place vividly back to life.
The 12th century cathedral at Monreale is one of Sicily's most impressive sights [Credit: Telegraph]At others, such as the grand 12th-century Norman cathedral of Monreale, or in the private chapel of Roger of Sicily at the palace in Palermo — both decorated with glittering swathes of Byzantine mosaics — you put the brain on hold and simply succumb to the pulse-quickening visuals.
The Graeco-Roman theatre at Taormina, set against the formidable backdrop of Mount Etna, also takes some beating for sheer emotional impact.
Andante stresses the “knowledge worn lightly” aspect of these comprehensive tours of the island, and also offers a Relaxed Break here – seven days based in one lovely hotel on the island of Ortygia with your own archaeologist, as well as Andante With Independence, for those who want the archaeologist and the specialist arrangements, but less of the “group” aspect.
Sir Mortimer would have been proud — on every tour it is not the monuments that are the focus, but the people who made them.
Author: Jack Wilkinson | Source: The Telegraph/UK [February 03, 2012]
Here is a sneak peek into The Perrier Secret Place campaign that brilliantly combines modern day marketing strategies. We received our preview invite kit today which included the stamp to get in, and we were also given a special invite code to share with our visitors here at Great-Ads, find it and the link after the campaign Q&A's and credits below.
Perrier Secret Place Premise: If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.
Q. Tell us about this latest digital initiative for Perrier? Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.
Q. How did you come up with this idea? We started from the following insight: drinking Perrier during the evening party is the best way to take full advantage of all the opportunities available to you… and until the end of the night. In Secret Place, not only are you at the Ultimate Party living out the experience of the Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.
Q. And there is something to win, right? Yes. At the ultimate party, we’ve hidden a very special bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will lead you to the bottle where you are entered into a drawing to win an exclusive invitation to the wildest night of the world party in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, believe me... Among thousands of different scenarios during the evening, only one leads to the bottle.
Q. So, it’s a game or an interactive film? Both! This project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.
Q. Why Secret Place? This was inspired by the emerging phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing to do with the place. This is quite in line with Perrier. Completely unexpected.
Q. How are you using social networks to amplify this experience? In partnership with the agency Buzzman, we worked on a social strategy: Become a fan on Perrier Facebook and regularly you will get tips to find clues that will lead you to the secret Perrier bottle. We'll give you a little tip. Slip into the skin of the young man who looks through the keyhole and live out his fantasy. Or play a game of "Pillow Fight" (Sounds weird, but it is Perrier!)
Q. How will the experience function on the mobile? We have specifically developed an application that runs on iPhone / Android / iPad. This is not a replication of the desktop experience but a concept designed for specifically for the mobile device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each room. The challenge: find the Secret hidden bottle of Perrier in the apartment.
Q. What was the biggest challenge to pull off this experience? This is the most ambitious project to carry. We spent 18 months writing lots and lots of different scenarios. Produced a film in which we choreographed each scene so that it is connecting with one another when the user clicks on the characters. Sound design work has also been a real challenge. Imagine having to reproduce the sound of a bottle on a bar as many times as there are people in the room who can hear it.
Q. Where will Secret Place be launched? The experience will be available worldwide but open to 20 countries to play in the major markets for Perrier France, United States and Canada. This is the first time that Perrier launches a project of this magnitude in the United States. The challenge is enormous. Positioning is also a little different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.
Q. What results do you expect? There is a counter on the site that counts the number of lives that all users worldwide will live on the site. 1 life = 1 click on a character. I want to hear from Perrier that this idea made 10 million lives by the end of week five of the experience’ launch.
Q. How is this truly innovative? We believe Secret Place is truly a digital first. Not because it’s the first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in any movie theater, have the quality screenwriting and the direction of cinema but also to have permanent control over the course of the story.
Q. What kind of partner did you work with to make this type of project? Fighting Fish is our production partner based in Paris. This is the first time that we’ve made a digital experience for Perrier conducted by the French. This is an opportunity to remind the world that France is in a good position on Digital Excellence.
Beyond the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements demanded by this project. The team assembled to deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own film. Arnaud XXX is the production designer and there were the script writers. Franck Marchal oversaw the sound design – having conducted several reputable orchestras before working with us. Fighting Fish puts digital at the heart of its "production thinking" and Ogilvy Paris thinks the same way. This allows a real synergy between the film's producers and those who are thinking through its interactivity.
Q. Why is Secret Place the right creative approach for Perrier now? Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind. – Benoit de Fleurian, Managing Director | Ogilvy&Mather Advertising. The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking. — Chris Garbutt, Chief Creative Officer | Ogilvy&Mather Paris, Group
Q. The Director is who? And why did you choose this director? Laurent King. We chose him because of his ability to manage this kind of project: half movie, half digital and interactive experience. It's really important to have this kind of new director that knows how to direct with all the constraints that a digital experience impose.
Q. Where did you shoot and tell me one challenge with organizing the shoot or a challenge that arrived at the shoot? How did you overcome the challenge? We filmed in an amazing appartement in Paris that was almost a piece of art by itself. We loved the parisian kind of architecture of it, with lovely rooms, very different to each other. It's very rare to find a place with different moods and atmosphere in it. Moreover, we were looking for a place where you can imagine secret parties happening in it. The biggest challenge was to choreograph all the action of the 60 guests. It was a real challenge because every character had a link to each other in terms of scenario.
Q. Is there a music track? The track of the experience is played live by the group called "TOYZ".
Q. Would love to hear from one of the party-go’ers at this Ultimate Party... The Host: All Secret Places have their secrets. You understand why I'll keep this one...
Credits: Secret Place, a campaign imagined by Ogilvy, produced by Fighting fish while Buzzman was in charge of the Social Media and PR strategy. Format: Digital/Brand Entertainement Chief Creative Officer: Chris Garbutt Creative Director: Frederic Levron, Thierry Chiumino Copywriter: Baptiste Clinet, Nicolas Lautier, Florian Bodet Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson, Global Business Leader: Constance Capy Baudeau Account Supervisor: Stanislas Vert Film Producer: Diane de Bretteville Digital producer: Hugo Diaz, Cyril Duval, Sandra Petrus Production company: Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski Sound Design: Le COMPTOIR DU SON / Franck MARCHAL & Alexandre POIRIER Film Director: Laurent King Story development: Olivier Domerc Story editor: Benjamin Bloch Production manager: Caroline Petruccelli Production designer: Arnaud Roth Director of Photography: Frédéric Martial Wetter Line Producer: Vincent RIVIER Location manager: Timothée TALANDIER Main title music: Toys Client: NWFB head of marketing and category, Muriel Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand Manager Armelle Roulland Social Media & ePR Strategy Buzzman: Georges Mohammed-Chérif (CEO & DC) Hubert Munyazikwiye (Head of Social Media & PR) Nicolas David (Social Media Manager)
Visit www.perriersecretplace.com and use the invite code "PE757 " enjoy the party.
Corona Extra believes in making the most of the Summer sun. That’s why – with the help of a little geometry and a very big mirror – Corona Canada and Toronto ad agency, Zulu Alpha Kilo found a way to give you more.
Corona Sun Beam project. In Canada, this was the summer that wasn’t, leaving Canadians longing for warm, sun-filled days. We overcame urban architecture, bringing the sun to patios that would otherwise be left in the shade.
Creative Credits: Agency: Zulu Alpha Kilo, Toronto, Canada Chief Creative Officer: Zak Mroueh Exec Creative Director: Shane Ogilvie CD/Art Director: Ari Elkouby CD/Writer: Jon Webber Integrated Producer: Ola Stodulska Broadcast Producer: Clair Galea Print Producer: Kate Spencer Account Team: Kate Torrance, Barrett Holman, Devina Hardatt Strategic Planner: Emma Brooks Client (Company): Labatt Breweries of Canada Clients: Kyle Norrington, Mike Bascom, Becky Lindsey Production House/Post: One Sum Agency Line Producer: Peter Schwartz Director, DOP: Ariel Levesque 1st AD/Editor: Ben Galfand Original Music Record & Mix: Pirate Toronto Media Agency: UM Media Agency Planner: Rick Kusch, Jared Aldridge, Lauren Pottie, Andrew Sazzarin PR Agency: Veritas Inc. Account Director: Catherine Thomas, Laura Ballentine, Emily McCullough On-site brand activation The Hive Account Director: Skye Brain, Lizzie Short Production Partners: Truck Design and Construction
