Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.

Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.

There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them.
Learn more about him and his mission at http://www.wwf.ca/seafood

Credits:Ad Agency: John St. Toronto, Canada
Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker
Art Director: Denver Eastman
Copywriter: Jacob Greer
Account Team: Melissa Tobenstein & Amelia MacGregor
Producer: Shawna McPeek
Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen
Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox
Press:

Some Canadians might not know how
important it is to choose sustainable seafood. But WWF-Canada has found
someone who does: Norman the Eco-warrior cat.
Norman and WWF-Canada have teamed up to promote Loblaw Companies
Limited’s commitment to sustainably source 100% of seafood sold in its retail
locations by the end of 2013.
Why use a cat?
“The idea that even the fish in cat food will be sustainable is a great way to
communicate the scope of the commitment,” said Stephen Jurisic, Co-
Creative Director at john st. “And who cares more about fish than a cat?”
“Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime
WWF partner, is making it easily available across the country,” said Hadley
Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that
Norman will encourage Canadian consumers to choose sustainably-sourced seafood
at their local grocery store, thanks to Loblaw’s world-leading commitment.”
The campaign’s centerpiece is a short online documentary that chronicles Norman’s
commitment to living a more sustainable life – one that includes upcycling, energy
and water conservation and in-home garbage sorting programs.
The film will be promoted through social media channels and leveraging WWF’s
passionate fans and followers. You can watch it on WWF-Canada’s facebook page:
http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says
Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.”
john st. Team

The WWF (World Wide Fund for Nature wants us to Cycle for Life with their newest
commercial via the ad agency JWT and Seven Sunday Films.

Credits:
Client: World Wide Fund for Nature
Product: WWF
Title: Cycle for Life
Agency: JWT
Director: Bo Krabbe
DOP: Torben Forsberg
Executive Producer: Rodney Louis Vincent
Produced at Seven Sunday Films

A 300m super tanker longer than the Empire State building has inevitably crashed into the shoreline of the Great Bear Region of coastal BC sending thousands of barrels of toxic diluted bitumen directly into the heart of the Great Bear Sea.

WWF, Canada (World Wildlife Foundation) launches a new public awareness ad campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on "The Inevitable News", a news channel that covers the news "before it happens". A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the "breaking news" of an "inevitable" oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the disaster.

Credits:
Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Ass. Creative Director / Art Director: Nellie Kim
Ass. Creative Director / Copywriter: Chris Hirsch
Producers: Christine Stephens, Shawna McPeek
Digital Producer: Cas Binnington, Ryan O'Hagan
Account Team Lead: Melissa Tobenstein
Account Executive: Amelia MacGregor
Director: Christopher Hutsul
Production Company: Soft Citizen
Editor: Ross Birchall / Bijou Editorial
Visual FX: Track & Field
Music / Audio: Vapor Music
Colour: Redlab Digital
2nd Unit: Nicole Dorsey
Photography: Todd Duym

«Lights Off» for WWF

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The latest print ad campaign for the WWF (World Wildlife Foundation) consists of three prints featuring a Lion, Polar Bear and a Chimpanse covering their eyes — “What on earth are we doing to our planet?”

Credits:
Creative Advertising Agency: UncleGrey, Denmark
Executive Creative Director: Jimmy Blom
Creative Director: Jesper Joergen Hansen
Art Director: Katrine Jo Madsen, Carl Angelo
Copywriter: Jesper Joergen Hansen
Account Director: Charlotte Porsager

This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts.
Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."

“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”