Pain is not always obvious, but the signs are there if you read them. To show how we often miss the warning signs, we created ambigrams and printed the ads with the logo and tagline upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.
Credits: Advertised brand: Samaritans of Singapore (SOS) Advert title(s): The Hidden Pain: I'm Fine / Save Me The Hidden Pain: Life is Great / I Hate Myself The Hidden Pain: I Feel Fantastic / I'm Falling Apart
Advertising Agency: Publicis Singapore Worldwide Creative Director: Erik Vervroegen Chief Creative Officer: Ajay Thrivikraman Associate Creative Director: Kris Ng Art Director: Kris Ng, Jia Ying Goh, Pei Ling Ho Copywriter: Pei Ling Ho, Jia Ying Goh, Kris Ng Typographer: Jia Ying Goh, Kris Ng Photographer: Sebastian Siah Shooting Gallery Asia Digital Imaging: Issac Aloysius Goh Producer: Michael Kan Agency Producer: Lynn Cheng
In China will be created the new gambling zone — China Vegas. In this gambling zone plan to place not only a casino, but also luxury hotels, conceptual exhibitions, fashionable showrooms, striptease clubs, theatrical and concert halls, 3D cinemas, and also golf courses and tennis courts.
The 2nd Vegas, or is better?..
On similarity of the American Las Vegas, many buildings will superficially resemble the most well-known and cult sights of the largest megacities of the world. In press release of World Travel Market is informed — China Vegas will appear in the Inner Mongolia and will take places in territory of 100 km2.
China having one gambling zone — special administrative area Macau, is surrounded by the countries where gambling's are resolved.
The Chinese players annually spend in a casino over $40 billion, filling the budget not only Macao, but also frontier cities of Myanma and Laos. Special gambling zones which also will involve tourists, in 2010 should appear on Philippines and in Singapore.
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol' product benefit of bringing voice back.
Credits: Creative Agency: Publicis, Singapore International Creative Director: Erik Vervroegen ECD: Ajay Thrivikraman Copywriter: Nikhil Panjwani, Sonal Chharjerh Art Director: Tam Ivy San Producer: Annie Ang,Jasmine Ho Photographer: Jeremy Wong (nemesis pictures) Post: Procolor Account Team: Ambba Kuthiala, Rakesh Hinduja
Cue (the brand design company) creates an expression to celebrate the fifty year relationship between Frank Sinatra and Jack Daniel's Whiskey with very limited edition "Sinatra Select".
Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select was designed to be both a classic expression of style and an homage to two American icons. This exclusive outpouring of the distiller’s craft is matured in proprietary oak barrels for a bold flavor, timeless character and exceptional smoothness. Sinatra Select will be available at high-end retail stores and major airports worldwide, debuting in Las Vegas and later spreading to destinations including New York, London, Sydney and Singapore.
Frank Sinatra lived a style that was truly his own. His independent spirit made him stand out in his time, and continues to distinguish him today. The design for Sinatra Select balances Jack Daniel’s legacy and Frank Sinatra’s legacy with a look that is sleek and stylish, a reflection of Sinatra’s timeless good taste.
The vessel designed for Jack Daniel’s Sinatra Select is a taller, sleeker interpretation of the Jack Daniel’s Tennessee Whiskey bottle, with a weighted base, an embossed metal shoulder label and a medallion featuring an icon of Frank’s familiar fedora.
Sinatra Select incorporates many of the brand's defining elements, and adds new ones specific to this expression. The capsule features the Jack Daniel's Country Club logo created by Frank to adorn a blazer he wore in the 1950s—a statement of his independent way of living.
Sinatra Select is packaged within a bespoke bottle made for this special edition product. The branded box incorporates a medallion with the Frank Sinatra fedora icon and orange ribbon. The color orange works as the perfect complement to Sinatra Select's classic black color palette. Sinatra said that orange is the happiest color, and often used a bright orange pocket handkerchief to add some pop to his tailored suits and tuxedos. Inside is a special book that tells more about the story of Frank’s fifty-year relationship with Jack Daniel’s.
This super-premium offering from Jack Daniel’s celebrates a man who lived without hesitation or compromise. The result is a distinctive expression of style and grace, in keeping with the kindred spirit that it honors.
Credits: All images and story via: Cue Brand Design.
In other Whiskey news, see the Holiday Whiskey Advent Calender created by Drinks by the Dram HERE.
Heineken is looking for designers, creative thinkers, makers and doers to co-create the Lounge of the future. Submit your portfolio at http://heineken.tumblr.com to be a part of a global design collaboration that will be unveiled at Milan Design Week in 2014.
We’re looking for up-and-coming talents in graphic-, product-, motion-, fashion- and interior design. So you have a unique way of looking at nightlife design, and how it can influence behavior for the better – and a portfolio to prove it? The four hubs for this year’s competition will be in New York City, Singapore, Warsaw and Mexico City. Application is open from 9th of April to 31st of May 2013. We are looking for people that are open to new ways of co-creation with other creatives from all around the world. Who are not afraid to share first ideas and rough concepts. In the month of September we will require full dedication as this is when we will tackle the conceptual thinking around the project.
Credits: Advertising Agency: Leo Burnett, Beijing, China Executive Creative Director: Nuno Executive Producers: Lee Li Min, Priscilla He of Filmate Director: Matthias Zentner Director’s Producer: Jaclyn Tze Wey of Oxygen Content, Singapore DOP: Rob Malpage Post Production: Velvet MedienDesign, Munich Post Producer: Gustaf Richter & Oliver Loessl Editor: Anja Rosin Flame Artist: Sylvia Roessler Nuke: Manuel Voss Telecine: ARRI Munich Sound Design: 2AM, Malaysia
Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi. Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by — surprise! — performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week. The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets. “Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.” “We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein. WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.
Credits: Client: WeChat Spot Titles: “Good Luck”: 30; “Father’s Day”: 30 Creative Advertising Agency & Production Company: Stardust Executive Creative Director: Seth Epstein Managing Partner/Executive Producer: Dexton Deboree Copywriter(s): Seth Epstein & Dexton Deboree Director: Seth Epstein Live Action Executive Producer: Dexton Deboree Producer: Sarah Casillas Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual Line Producer: Thersea Lucas
Visual Effects Company: Stardust Art Director/Lead Designer: Ling Feng Designers: Lynn Cho, Luis Salcedo, Karen To Editor: Fred Fouquet Flame Artist: Todd Mesher 2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo Rotoscope/Clean-Up Artist: Michael Plescia
Music & Sound Design Company: Stardust Sound Design & Mix: Brian Peyton Music Composer: Jesse Mattson
The problem: the bluefin tuna ought to be on the endangered list. It's not, because Japan and China have bribes to keep it off that list. If asians don't take bluefin off the menu, it's likely to go extinct pretty soon.
Our solution: we wanted people to realize that eating bluefin tuna is like eating panda. We offered panda meat for sale online (www.panda-meat.com) and through sampling booths set up in supermatkets, street markets and travel fairs.
The response: "You sick bastards." "How could you kill pandas?" and "I'm calling the police." were the most common initial reactions. But once we pointes out the double standards, it was "really? I didn't know." and "I'll never eat bluefin again." 171,467 people pledged to give up eating bluefin. Needless to say, no pandas were harmed in the experiment.
Credits: Advertising Agency: Ogilvy, Singapore Chief Creative Officer: Steve Back Creative Directors: Juggi Ramakrishnan, Richard Copping Art Directors: Richard Copping, Anthony Tham Copywriter: Juggi Ramakrishnan Producers: Amarjeet Kaur, Alvin Chin Sound: The Gunnery Post Production: Critica, Hogarth Photographer: Teo Studio Stock Images: Getty, Corbis DI: Procolor
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas, it comes fully charged, and the battery is eternal.
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