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Pepsi Next creates an insane "Party" commercial to air during Super Bowl XLVII. In this ad, typical parents come home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon.

Credits:
Ad Agency: TBWA/Chiat/Day, L.A.

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.

Credits:
Written and Directed by: Alvise Avati
Models: Andrea De Martis
Rigging: Mario Aquaro
Lighting and Shading: Giovanni De Francesco
Compositing: Stephen Holbrook, Caleb Clark, Alvise Avati
Fluid simulation: Mirco Paolini, Maurizio Giglioli
Crowd system: Giuseppe Chisari
2d painting: Daniele Montella
Thanks to: Roberto Fiorucci, Michele Benigna, Gherardo Zurla, Ottaviano Brando.
Music extract from the movie: "Unstoppable" by Harry Gregson-Williams. ©20th Century Fox