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  • Mentos Creates The Negative Tweet Eliminator App

    Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.

    The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.

    Credits:
    Agency: The Martin Agency
    via: psfk

  • 3 New Mentos Ads "Don't Become Your Dad" — Stranger Danger

    3 New Mentos Ads "Don't Become Your Dad" — Stranger Danger

    A trio of three new adverts from BBH, London for Mentos warns the youngins' of the potential dangers strangers bring in the "Don't Become Your Dad" campaign. Stranger Danger depicts what happens when you forget to 'Stay Fresh', playing on the universal fear that we all have of turning into our dad, below are the "Stranger Danger", "Hot Tub" and "Technology" ads.

    Credits:
    Creative Ad Agency: BBH, London, United Kingdom
    Art Director: Simon Pearse and Emmanuel Saint M’leux’s
    Creative Director: Marc Hatfield
    Marketing Director: Corrado Bianchi
    Producer: Peter Montgomery
    Prod. Co.: Biscuit Filmworks
    Director: Tim Godsall
    Exec Producer: Orlando Wood
    Producer: Rick Jarjoura
    DOP: Darko Suvak
    Editor: Rich Orrick
    Post Prod: The Mill
    Sound Design: 750mph
    Sound Mix: Sam Ashwell
    Music: Adelphoi

  • First Commercial For New Mentos UP2U Gum "Tiger"

    First Commercial For New Mentos UP2U Gum "Tiger"

    The first commercial for the new Mentos gum UP2U gives us a young man enjoying the fact he has a choice in gum, things go wrong, people flee the room, a tiger talks....go figure.

    Credits:
    Advertising Agency: The Martin Agency, USA
    Agency EP: Brett Alexander
    Agency Senior Producer: Dan Kaplan
    Chief Creative Officer: John Norman
    Group Creative Director: Fabio Costa
    Creative Group Director: Keith Cartwright
    Associate Creative Director: MIke Lear
    Associate Creative Director: Dustin Artz
    Copywriter: Mike Lear
    Senior Art Director: Dustin Artz
    Production Company: @radical.media
    Executive Producer: Gregg Carlesimo
    Producer: Barbara Benson
    Director: Steve Miller
    DOP: Jeff Cutter
    Production Designer: Zach Matthews
    Editorial Company: Whitehouse Post
    Editorial Company EP: Corina Dennison
    Producer: Lauren Hertzberg
    Editor: Matthew Wood
    Assistant Editor: Tim Quackenbush
    Post Facility: The Mill
    Telecine: Fergus McCall
    Telecine Producer: Claudia Guavara
    Colorist: Fergus McCall
    Visual Effects Company: The Mill

  • Miss Representation Calls Out Sexist Big Brands

    Miss Representation Calls Out Sexist Big Brands

    Miss Representation calls out big brands: Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Victoria's Secret, Svedka, American Apparel, Mentos, Burger King, Smirnoff, and even Barbie in an ad campaign to elimainate sexism in media and advertising.

    According to Miss Representation the media did not represent women well in 2012. A statement posted on their website states that "Miss Representation is committed to ending sexism in media, but 2012 was a rollercoaster year for the representation of women, with inspiring highs and frustrating lows".

    Shall we go back in time ladies? To a happier time? Let's do that shall we....