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  • Mazda BT-50

    Mazda BT-50
    Mazda BT-50

    2011 Mazda BT-50

    Mazda company extended official photos of pickup BT-50. The world premiere of this car takes place on autoshow in Australia (Sydney, October, 15).

    Mazda BT-50 of the second generation received completely new style of an exterior, because of presence: the exclusive radiator enclosure, the big extended headlights, other front bumper, and also completely new tail lights.

    Pickup BT-50
    Pickup Mazda
    BT-50 Interior
    Interior Mazda BT-50

    The car also received interior with a new panel, a steering wheel from present Mazda3, Mazda6 and Mazda CX-5 (truth, unlike these cars on a pickup wheel there are other command keys an audio-system and cruise-control) and multimedia system with the big color screen. Besides, the pickup have a new block of climate control with separate screens on which the chosen temperature is highlighted.

    The car can receive 2,2 and 3,2-litre diesel engines as at Honda Elysion, real powers of which will be 150HP.

    Overview: Mazda BT-50

  • McLaren MP4-12C

    McLaren MP4-12C

    McLaren supercar

    Within the next three years the British company McLaren Automotive plans to start a batch production hybrid supercars.

    Future Hybrid McLaren

    2012 McLaren MP4-12C

    The detailed information about McLaren's supercars is not disclosed yet. According to preliminary data, such car becomes the top of model lines. Thus, in the near future it's planned to add two more supercars which will make a competition to cars Mazda RX-9 or Porsche 977. Today, McLaren has only one model — 600-strong supercar MP4-12C which has been declassified in March of current year and received the eight-cylinder motor in volume of 3,8 litres.

    Cost of McLaren MP4-12C in Great Britain makes 175,000 pounds sterling.

  • Honda Ballad "The Car-iest Car Ad" Tony Baggott (Frieze Films)

    Honda Ballad "The Car-iest Car Ad" Tony Baggott (Frieze Films)

    DDB’s The Car-iest Car Ad for the new Honda Ballade is a parody that looks like a billion dollars.

    Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.

    “It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott.

    One of South Africa’s most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.

    While the ad’s tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad’s Monthly Ereel for July. “The lighting on the Honda spot shows real skill; it’s not small thing to light a car, let alone a moving car,” said guest judge and Net#work BBDO executive creative director Jenny Glover.

    Credits:
    Agency: DDB, South Africa
    City & Country: Johannesburg, South Africa
    Agency Producer: Rachel Andreotti
    Creative Team: Simon Keeling and Emile Spies
    Director: Tony Baggott
    Production Co & City: Frieze Films, Johannesburg
    Producer: Saskia Rosenberg
    Director of Photography: Peter Tischhauser
    Editor & Company: Saki Bergh, Left Post Production