If you love Formula 1 racing then you'll want to turn your speakers up for this spot. Rattling Stick's Ivan Bird captures the thrills and drama of Formula 1 in this cinematic advert/ad out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.
Credits: Agency: Brothers and Sisters Client: Sky Director: Ivan Bird Production Company: Rattling Stick
This Matrix inspired video was created by building a 'Vega City' with hundreds of Vega No 6 smartphones used to create the backdrop for the animation — everything from the buildings to the sky were represented on the HD screens. The animation required three weeks of preparation to create 1600 paper characters which then took over 170 hours to animate into the final film.
Pantech's Android-powered Vega No 6 is the biggest smartphone to date to offer full HD with a 13-megapixel rear camera capable of 1080p video recording and a 2-megapixel front-facer. The phone also features something called V Touch technology that uses a touchpad on the rear of the device allowing users to operate the phone with one hand without blocking the screen.
Credits: Advertising Agency: Mr.Romance Seoul, Korea Executive Producer: Park Myeong hwan Creative Director: Ok hyung Kim Animation Director: Won ki. Hong Art Director: Won ki. Hong Illustrator: Yeheum Joo Photographer: Jung ho Goh
To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.
Credits: Ad Agency: McCann Erickson, USA Spot Title: One Block
The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.
As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".
By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.
The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.
“With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.
The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.
Credits: Creative Agency: 180 Amsterdam Creative Directors: Graeme Hall and Martin Terhart Art Director: Robbie Graham Copywriter: Rachel Holding Production company: Park Pictures Directed by: Ben Dawkins Post-production: Glassworks, Amsterdam.
As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.
Credits: Advertising Agency: Momentum, New York, USA Game Developer: 2XL Asia, Seoul, Korea
Official Trailer for The Hobbit An Unexpected Journey, in theaters December 14, 2012. "The Hobbit: An Unexpected Journey" follows title character Bilbo Baggins, who is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor, which was long ago conquered by the dragon Smaug. Approached out of the blue by the wizard Gandalf the Grey, Bilbo finds himself joining a company of thirteen dwarves led by the legendary warrior, Thorin Oakensheild.
Their journey will take them into the Wild; through treacherous lands swarming with Goblins and Orcs, deadly Wargs and Giant Spiders, Shapeshifters and Sorcerers. Although their goal lies to the East and the wastelands of the Lonely Mountain first they must escape the goblin tunnels, where Bilbo meets the creature that will change his life forever... Gollum. Here, alone with Gollum, on the shores of an underground lake, the unassuming Bilbo Baggins not only discovers depths ofguile and courage that surprise even him, he also gains possession of Gollum's "precious" ring that holds unexpected and useful qualities... A simple, gold ring that is tied to the fate of all Middle-earth in ways Bilbo cannot begin to know.
The Hobbit Stars: Ian McKellen, Martin Freeman, Cate Blanchett, Orlando Bloom, Ian Holm, Christopher Lee, Hugo Weaving, Elijah Wood, Andy Serkis, Richard Armitage, Jed Brophy, Adam Brown, John Callen, Stephen Fry, Ryan Gage, Mark Hadlow, Peter Hambleton, Stephen Hunter, William Kircher, Sylvester McCoy, Bret McKenzie, Graham McTavish, Mike Mizrahi, James Nesbitt, Dean O'Gorman, Lee Pace, Mikael Persbrandt, Conan Stevens, Ken Stott, Jeffrey Thomas, Aidan Turner.
Check out the tour baby Charlie Ray takes around his house in GoPro's commercial that debuts during Super Bowl XLVII. The ad entitled "Dubstep Baby" was shot with Original HD HERO camera and features the song "Running All My Life" by Walking Def.
So here ya go, the official Apple iPhone 5 promo trailer. I couldn't help but laugh when I read in one of their releases that Apple believes and I quote:
"iPhone 5 is made with a level of precision you'd expect from a finely crafted watch — not a smartphone."
I don't think so. This is the iPhone 5...
This is a finely crafted watch...
The Steve Jobs iPhone 5 Resurrection Parody is so much more entertianing, WATCH HERE.
A sweet, fast paced, CGI animated promo piece for the Hankook Ventus Tire created by the talented artists at Alfred Imageworks.
Credits: Production Company: Alfred Imageworks http://www.alfredimageworks.com/ Director: Jae-yong Park Producer: Jong-hu Park Lead Artist: Jae-yong Park, Hwan-ho Kim, Kyung-min Woo Car Modelling: Hee-suk, Choi Fx designer: Yong-jun Wu Sound: GALAGA
The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada and DraftFCB Montreal to create an interactive outdoor experience called "L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action.
Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan.
The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h.
Credits: Project: "L’action sur la glace” — “The Action’s On The Ice” Client: Molson Brand: Coors Light Marketing Manager: Sonia Palazzo Senior Marketing Manager: Véronique Simard
Creative Agency: Draftfcb Montréal Digital Production Company: Thinkingbox Media Company: MEC
Yamaha MT-09 is a whole new concept in sport bike design. With a compact new chassis and high-torque 3-cylinder engine, this new generation performance machine is designed for riders who appreciate character and soul.
The beating heart of this new kind of animal is a lightweight 850cc 3-cylinder engine that kicks out a wide band of raw, linear torque giving outstanding acceleration that gets your adrenaline flowing.
Credits: Client: YAMAHA Europe Agency: DLV BBDO Milano Production Company: abstr^ct:groove Director: Luigi Pane Photographer: Diego Indraccolo Director of Photography: Luca Fantini Executive Producer: Giada Risso Producer: Alessandro Salerno 1st Assistant Director: Alice Gatti Editing: Luigi Pane Color Grading: Diego La Rosa Motion Design: Valentina Vicini, Luca Siano Music: Rise of the Kaiju (Franky B aka Crypric Monkey) Costume Design: Up To You, Franck Josseaume Production Services Tokyo: Green Tea Production Services Barcelona: Ant-Productions Filmed on location in Tokyo and Barcelona
Joss Whedon brings together the ultimate team of superheroes in the first official trailer teaser for Marvel's The Avengers movie due out in the summer of 2012.
Press: When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as SHIELD, finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
The Avengers continues the epic big-screen adventures started in "Iron Man," "The Incredible Hulk," "Iron Man 2," "Thor" and "Captain America: The First Avenger". Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since.
Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.
Official movie trailer for "ParaNorman" in theaters August 2012. From Laika, the makers of Coraline, comes ParaNorman, a stop motion, ghost-filled zombie comedy in 3D. A film about a small town that is invaded by zombies, where the local boy Norman, who is able to speak with the dead and the zombies, takes on ghosts, witches and the grown-ups, to save his town from a centuries-old curse. The ParaNorman trailer features the music of Donovan and his 1966 song, "Season of the Witch."
ParaNorman will feature the voices of Kodi Smit-McPhee, John Goodman, Anna Kendrick, Casey Affleck, Elaine Stritch, Leslie Mann, Christopher Mintz-Plasse and Jeff Garlin.
