The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.
BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.
Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.
The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.
Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.
And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.
BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’
It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.
The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.
A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’
As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.
[Credit: Getty Images]
The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.
Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.
In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.
While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.
In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.
Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.
Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.
Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.
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Rooms :ChildAdult(s)var cal = new Zapatec.Calendar.setup({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_ARRDTHIDDENTXTID,button: c_ARRDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateBefore});var cal = new Zapatec.Calendar.setup ({firstDay: 1,weekNumbers: false,showOthers: true,electric: false,inputField: c_DEPTDTHIDDENTXTID,button: c_DEPTDTIMGID,ifFormat:"%d/%m/%Y",daFormat:"%d/%m/%Y",numberMonths: 1,monthsInRow: 1,dateStatusFunc: disallowDateAfter});setcurrentdate('EN');doValidation();document.getElementById("htnWidget_btnSearch").style.backgroundColor = "#EBEAEA"; Sporting controversies are not new! Famous athletes of antiquity included:
the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves
Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history
Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race
As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:
Why does the finish get all the glory? Is the win all that matters? Is it in our human nature? Is it our survival instinct? Is that how we get ahead in life? Is the end the most rewarding part of the journey? Is it? The truth is that there's no destination without a beginning. No good-bye without hello. No dream without closing your eyes. No "happily ever after" without "Once upon a time". For us, there's no finish...without the most important part of the day... The Start. Kellogg's...See you at breakfast
Credits: Client: Kellogg’s
Campaign: 2012 Olympics “From Great Starts Come Great Things” Agency: Leo Burnett Chief Creative Officer: Susan Credle Global Creative Director: Graham Woodall Creative Director: Eduardo Tua (Lapiz) Senior Art Director: Bruno Pieroni (Lapiz) Executive Producer: Mary Cheney Production Company: Rattling Stick Director: Ivan Bird VFX/SPX: The Moving Picture Company Editorial: Beast Editorial Editor: Paul Norling Music Company: Slogan Music Director of Photography: Ivan Bird/Don King (underwater DP) Sound Design/Mix: John Binder, Another Country
A an eye pleasing new TV ad for Bell Canada tells their customers they can catch all the London 2012 Olympics action on all your screens, mobile, TV or online. The commercial features the music and song by Graffiti6, song title is Stare Into The Sun.
P & G continues their success with another heartfelt ad from the "Thanks Mom" campaign, this tear jerker entitled "Kids 2012" is equally as powerful as the Best Job commercial. To us they're Olympians. But to their moms, they'll always be kids. In this Procter & Gamble commercial, we see the world through the eyes of the moms of London 2012 Olympians.
Credits: Ad Agency: Wieden + Kennedy, Portland Director: Daniel Kleinman of Epoch Films (Kids spot) Director: Alejandro González Iñárritu (Best Job spot) Music: Divenire by Ludovico Einaudi
Just in case you missed the first ad, "Best Job" is below.
Google this morning released its annual “Zeitgeist 2012: Year in Review” list and accompanying video that looks back at the most popular and fastest rising search terms of the year. To create the video, for the third year in a row, Google tapped LA-based creative agency, Whirled, and the company’s founder, Scott Chan as director.
The goal of the Zeitgeist videos is to connect with people through the story and emotion of the year’s highlights, which in 2012 includes news making events and culture across politics, sports, pop culture, music and more that range from Felix Baumbarter’s supersonic free fall, the Olympics, elections around the world, Hurricane Sandy to pop music sensations, all in a less than three minutes. The Zeitgeist videos for 2010 and 2011, also created by Whirled, have become two of the most watched videos from Google. The 2011 Google Zeitgeist has had over 8 million views, see it HERE .
1.2 trillion searches in 146 languages, What did the world search for in 2012? Visit Google's 2012 Zeitgeist here http://google.com/zeitgeist
Credits: LA-based creative agency Whirled . Directed by Scott Chan.
Great new spec commercial/ad for Levi's Jeans features an awesome version of the American National Anthem done by Jimi Hendrix and his sweet guitar, the ad was created specifically for the 2012 London Olympics. How can you not love the simplicity of the famous Levi Red Tab rising alongside the jean pocket as Jimi salutes the U.S.A and their athletes.
Credits: Writer: Douglas Tracy Director: Patrick Ortman Director of Photography: Patrick Ortman Producers: Patrick Ortman & Kathi Funston, PatrickOrtman, Inc. Animator: Tim Smyth
McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."
Press: McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.
The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.
As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.
McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.
A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.
A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.
Credits: Creative Agency — Leo Burnett London Copywriters — Mark Franklin & Rob Tenconi Art Directors — Mark Franklin & Rob Tenconi Creative Director — Adam Tucker Planners — Tom Roach & Kit Patrick Production Company — Moxie Pictures Directors — Luke Franklin & Neil Gorringe Production Company Producer — Jess Ensor Agency Producer — Graeme Light Editor — James Rosen, Final Cut Post-production — MPC Audio post-production — Wave
Excited about the Olympics yet? Thanks to Talk Sport Magazine here's a five minute video montage of the some the sexiest and most attractive women athletes competing at the games. Just a few of the female athletes featured include: Nastia Liukin, gymnastics; Jessica Ennis, heptathlon; Federica Pellegrini, swimming; Daniela Hantuchova, tennis; Hope Solo, football; Stephanie Rice, swimming; Francesca Piccinini, Volleyball; Laure Manaudou, swimming; Jaqueline Carvalho, volleyball; Logan Tom, volleyball; Kim Glass, Volleyball; Jenna Randall, synchronized swimming; and Nicole Reinhardt, canoe sprint.
Ladies not to worry, I found a little something for you too, below is the Great Britain Olympic Men's Field Hockey Team, click to enjoy a full screen.
To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.
Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube
Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.
Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online
Getty Images Editorial. Images In Real-Time from the Olympics
A pretty cool print ad campaign by YandR for Getty Images and their awesome work in capturing images that will last a lifetime at the 2012 London Olympics.
Credits: Advertising Agency: YandR, Tel Aviv, Israel Chief Creative Officer: Benni Bronski Creative Director: Sagi Blumberg Art Director: Gil aviyam Copywriter: Lior Cohen Executive Client Director: Daniel Meirovich Account Supervisor: Aviv Ben-Zikri Account Manager: Mali Cusnir Executive Producer: Shira Robas
Young Olympic hopeful athletes need support, and sometimes their parents need support too and Bounty is there to clean up the mess. Let the spills begin.
Hostess Snacks despite claiming bankruptcy twice in the last 10 years Hostess Snacks still seems to know how to have some fun, case in point two funny commercials just released on their YouTube channel. Reach For The Gold are Olympic themed ads, "Pole Vault" and "The Gymnast" see's two athletes going for a different kind of Gold...The Twinkie Gold. Pole Vault above and Gymnast below...enjoy.
By the way, Hostess is not an official sponsor at the 2012 London Olympics.
An island at the crossroads of the Mediterranean, Sicily occupied a pivotal place in antiquity between Greece, North Africa, and the Italian peninsula.
Statue of a Youth (The Mozia Charioteer), Sikeliote (Sicilian Greek), 470–460 B.C. Marble. Courtesy of the Servizio Parco archeologico eambientale presso le isole dello Stagnone e delle aree archeologiche di Marsala e dei Comuni limitrofi–Museo Archeologico Baglio Anselmi. By permission of the Regione Siciliana, Assessorato dei Beni Culturali e dell’Identita Siciliana. Dipartimento dei Beni Culturali e dell’Identita Siciliana. Sicily: Art and Invention between Greece and Rome, on view at the Getty Villa April 3–August 19, 2013, will showcase ancient Sicily as a major center of cultural innovation from the fifth to the third centuries B.C., when art, architecture, theater, poetry, philosophy, and science flourished and left an enduring stamp on mainland Greece and later on Rome.
“This is the first major exhibition to arise from the Getty’s 2010 Cultural Agreement with Sicily, presenting masterpieces that are among the most accomplished examples of ancient Greek art in the world,” said Timothy Potts, director of the J. Paul Getty Museum.
“We are especially thrilled to have on view the exceptional statue of a victorious Charioteer from Mozia that the Getty has recently conserved. This object is a unique expression of the marvelous artistry of Greek sculptors at the dawn of the Classical era.”
Sicily: Art and Invention between Greece and Rome, co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, features some 150 objects, a major portion on loan from institutions in Sicily, including stone and bronze sculptures, vase-paintings, votive terracotta statuettes and reliefs, carved ivory, gold and silver metalwork, jewelry, inscriptions, architectural revetments, and coins.
“These splendid objects bear witness to the athletic and military victories, religious rituals, opulent lifestyles, and intellectual attainments of the Sicilian Greeks, which shaped Greek culture at its peak,” explains Claire Lyons, acting senior curator of antiquities at the J. Paul Getty Museum and curator of the exhibition.
The Mozia Charioteer
The Mozia Charioteer, widely considered one of the the finest surviving examples of Greek sculpture, serves as the exhibition’s centerpiece. Recently on view at the British Museum in London during the 2012 Summer Olympics, the statue has since undergone conservation treatment at the Getty Villa. Part of the Getty’s cultural agreement with Sicily, this 18-month collaborative conservation project involved remounting the sculpture and the provision of a seismic isolation base, which will accompany the object when it is reinstalled at the Whitaker Museum on the island of Mozia.
The triumphant Mozia Charioteer, discovered in 1976 on the island of Mozia in western Sicily, is believed to represent a charioteer who competed at Olympia on behalf of one of the Sicilian rulers. The extraordinary style of the sculpture, especially notable in the sinuous pleating of the long linen xystis that sheathes the figure’s athletic physique, is a tour-de-force of stone carving. Clearly a master of his craft, the sculptor was able to reveal the torso and limbs beneath the thin fabric. With its confident gaze and proud stance, this statue conveys the high level of originality and experimentation achieved by Greek sculptors working in Sicily.
The “Signing Masters”
Important evidence of Sicilian artistic innovation is also apparent in the exquisite coins of the time. Beginning in the late fifth century B.C., a group of Sicilian Greek coin engravers, mainly based in Syracuse, added their signatures to the dies used to stamp coins. Known as the “Signing Masters,” these remarkable craftsmen created extraordinary works of art on a miniature scale. Departing from the traditional profile view, they devised novel ways of representing the human body in a lively three-quarter perspective or striking frontal pose. This testimony of individual mastery of the medium is virtually exclusive to Sicilian Greek coins created around 400 B.C. Often abbreviated in tiny but legible script, the artists’ signatures are typically all but hidden in locks of hair or elements of jewelry.
Known as the “coin of coins,” the unique Aitna tetradrachm from the Royal Library of Belgium is one of the most precious ancient coins in the world. On view in the exhibition along with 50 other exceptionally crafted Sicilian Greek coins, the image on the tetradrachm depicts the head of Silenos on the obverse and on the reverse, Zeus enthroned with an eagle perched beside him, imagery that alludes to the cult of Zeus on Mt. Etna. Greek settlers and their gods
Sicily: Art and Invention between Greece and Rome will also examine how settlers from the Greek mainland brought their myths and religious practices to Sicily. To sanctify new colonies and maintain ties with mother cities, they built altars and temples to such gods as Apollo, the patron deity of colonists, as well as the deified hero Herakles. Included are terracotta heads of Apollo, Hades, and Persephone, created as cult or votive images of deities that played a central role in ancient Sicilian worship. The skillfully modeled clay, embellished with striking polychrome pigments, compares favorably with the most accomplished works in marble and bronze. An exceptional example of metalwork is a religious offering dish made of two and a half pounds of gold. Known as a phiale mesomphalos, the vessel is embossed from the center outward with bands of beechnuts, acorns, and bees above blossoms; the owner’s name —Damarchos, son of Achyris— is inscribed beneath the rim, together with its equivalent weight in gold coins.
The divine hero Herakles was also embraced by Greek settlers, who linked his deeds to their cities. Contrasting aspects of Herakles’ identity —peaceful healer, solitary herdsman, and violent aggressor— heightened the appeal of his cult among the men of rural Sicily, who tended flocks and worked as mercenary soldiers. Among the objects on view is a finely preserved bronze statuette of Herakles recovered from a river-bed in Contrada Cafeo (Modica), which suggests that a shrine to the hero was situated nearby.
Preeminent among the honored deities was Demeter, goddess of agriculture, and her daughter Persephone (or Kore). Sanctuaries of the goddesses dotted the island, but their cult was most enthusiastically embraced in central Sicily, where, according to myth, Kore descended to the Underworld as the bride of Hades. Depictions of these deities include a terracotta bust with a rare painted figural scene that may represent part of a ritual honoring or celebrating the goddesses, and a cult statuette disc overed near an altar in Gela together with an offering jug of carbonized seeds of grain.
Archimedes of Syracuse
A section of the exhibition will focus on Archimedes of Syracuse (about 287–212 B.C.), one of history’s foremost scientists and mathematicians. More than a millennium ahead of its time, his work laid the foundation for branches of math, physics, engineering, and even computer science. When Syracuse’s King Hieron II asked him to determine whether a crown was made of pure gold, Archimedes made his legendary deduction that a solid displaces a volume of liquid equal to its own volume, a discovery that supposedly caused the scientist to leap from his bath and run naked through the streets crying “Eureka” (“I have found it!”).
On view is a leaf from the Archimedes Palimpsest, the only surviving manuscript containing copies of Archimedes’ writings. The medieval prayer book that included this leaf was inked by a scribe onto recycled parchment that originally bore the theories of Archimedes. The pages were scraped clean before being overwritten, but with the use of advanced imaging technology, the original writing is visible. The leaf on view is a section of text from “Proposition 1” from Archimedes’ Method, a work integrating geometry and physics.
Literature on Sicilian art
Finally, the exhibition examines the reflections of literature in Sicilian visual arts. Many mainland Greeks became familiar with Sicily through the epic poetry of Homer, including Odysseus’s wanderings after the Trojan War, which took him to the western Mediterranean.
Often depicted in vase-painting and sculpture, Odysseus’s encounters with strange creatures like the Cyclops and Scylla were allegories for early colonial settlement and trading enterprises that spread Greek culture to distant, exotic regions. The pastoral genre created and perfected by the Syracusan poet Theokritos (about 300–after 260 B.C.) flourished as Sicily was falling under the dominion of Rome in the third century B.C. He is renowned for his Idylls (literally, “little pictures”), which paint nostalgic word-images of Sicilian country life from the point of view of a sophisticated urbanite. Theokritos’s rustic characters—including satyrs, shepherds, and the woodland deity Priapos—also populated the visual arts of the period, attesting to the appeal of rural fantasies during a time of civic turmoil. On extended loan from Syracuse, a life-size statue of the fertility god Priapos, the earliest such figure in Greek art will be featured in the exhibition. Like the Mozia Charioteer, it was also the subject of a collaborative conservation project undertaken by the Getty Museum.
The importance and popularity of Greek comedy and drama outside of Athens is evident in the theatrical figurines, masks and scenes on vases, many of which come from the island of Lipari. The celebrated “Father of Tragedy,” Aeschylus (Greek, 525–456 B.C.) traveled to Sicily on at least two occasions, where his plays found fertile ground in the strong local tradition of performance on the island.
On display is a terracotta mixing vessel with the earliest known depiction of the myth of Perseus and Andromeda, which likely reflects a performance of Sophocles’ Andromeda (about 450 B.C.). The Greek inscription painted above the figure of Perseus—“Euaion, the son of Aeschylus, is handsome”— names the actor, son of the great tragedian.
Rich harvests, bountiful seas, and a favorable trade location brought immense wealth to the Sicilian city-states, and the exhibition highlights their widespread reputation for luxurious lifestyles with five gilt-silver vessels, part of a larger group of fifteen. The silver treasure had been buried for safekeeping beneath the floor of a house in Morgantina during the Roman sack of the city in 211 B.C. The entire hoard comprises religious vessels as well as a set for the symposion, a convivial drinking party for men that was an important part of the social life of well-to-do Greeks.
Sicily: Art and Invention between Greece and Rome is the latest in a series of cooperative efforts between the Getty and the Sicili an Ministry of Culture and Sicilian Identity arising from a 2010 agreement that calls for a number of collaborative projects, including object conservation, seismic protection of collections, exhibitions, scholarly research, and conferences. Recent related projects include the 2010 loan of the Gela Krater, a monumental red-figured volute krater (wine mixing vessel) attributed to the Niobid Painter; The Agrigento Youth, a rare example of an early classical marble statue called a kouros (an idealized nude young man), loaned to the Getty from the Museo Archeologico Regionale in Agrigento (2010/2011); and most recently the loan of thirty-six objects from the sanctuaries of Demeter at Morgantina (2012/January 2013).
The exhibition is co-organized by the J. Paul Getty Museum, the Cleveland Museum of Art, and the Assessorato dei Beni Culturali e dell’Identita Siciliana, and celebrates 2013 as the Year of Italian Culture in the United States, an initiative of the Italian Ministry of Foreign Affairs, realized under the leadership of the President of the Republic of Italy.
Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.
And, these are the newest TV spots for Apple that aired last night during the 2012 London Olympics opening ceremony. The Apple Genius, sporting the signature blue Apple T-shirt is there when they need him most in the three commercials, "Mayday", "Basically" and "Labor" all below.
Could this young looking Matthew Broderick be the face of Apple's ad campaign of the future?
Apple | Mac | "Mayday" TV Ad The Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.
Apple | Mac | "Basically" TV Ad the Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.
Apple | Mac | "Labor" TV Ad The Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto, just before his wife goes into labor.
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