Great-Ads looks back on Samsung Smart TV's spot "Seductive Motion" come behind the scenes with a sexy girl, a Smart TV, a stampede of men and see how they took over downtown Buenos Aires to create this great commercial with 12 million plus views to date. The lovely model is Angela Bellotte who also models for Victoria's Secret. Full commercial below.
Credits:
Ad Agency: BETC, London
Executive Creative Director: Neil Dawson
Production Company: RSA Films
Director: Mat Kirtby
Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.
Credits:
Creative Ad Agency: 72andSunny
For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game.
Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013.
For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game.
Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada
The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.
In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.
The Next Big Thing from Samsung is their newest TV commercial for the Samsung Galaxy S2 where the iPhone lovers get "Samsunged."
Watch for the Samsung Super Bowl ad, I'm sure there will be a lot more "Sumsunged-ing" to come.
Credits:
Agency: 72andsunny
Samsung takes their Next Big Thing Is Here ad campaign and shakes it up a bit with the same 20-something gang and creates not just a Unicorn Apocalypse, but takes it too Rim's Blackberry with The Next Big Thing For Business Is Here...
Credits:
Ad Agency: 72andSunny
Client: Samsung Galaxy Note II
ECD: Jason Norcross
CD/Writer: Matt Heath
CD/Writer: Barton Corley
Lead Writer: Patrick Maravilla
Lead Design: Brandt Lewis
Senior Designer: Allison Hayes
Junior Writer: Jack Jenson
Director of Film Production: Sam Baerwald
Senior Film Producer: Angelo Mazzamuto
Senior Film Producer: Erin Goodsell
Senior Film Producer: Nicole Haase
Prod. Co.: Epoch Films
Director: Michael Downing
Exec. Producer: Jerry Solomon
Exec. Producer: John Duffin
Producer: Eric Sedorovitz
Editorial: Arcade Editorial
Editor: Will Hasell
Managing Partner: Damian Stevens
EP: Nicole Visram
Producer: Amburr Farls
Assistant Editor: Andrew Leggett
Assistant Editor: Mike Campbell
VFX: Mission Studios
Telecine: The Mill — LA
Music: South Music
Sound Design: Barking Owl
Mix House: Play Studios
Credits:
Hockey's back. Stay connected to Canada’s greatest passion with the Samsung Galaxy S III.
Brand: Samsung
Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Art Directors: Laura Kitching, Donald Vann
Copywriter: Tom Mednick
Director of Client Services: Cory Smythe
Check out what happened to this crew on a photoshoot for the Samsung EcoBubble washing machine. The crew was filming near Manning Park, BC in Canada.
This Bear is pretty funny, but if we're talking funny appliance ads, nothing beats the Sears Beach and Connecting Flight Ads, see them HERE.
Credits:
Created by: Viral Factory.
Here we go, this is the the web film by Samsung "We All Share" that just debuted at Consumer and Electronics Show in Las Vegas. The teaser spot was so good I was expecting something more, Maybe we'll have to wait for a better version to be sent our way and I'll have it up as soon it comes.
Music is an original song created just for the We All Share spot by "twoguyzmusic" and the song is called "We All Share."
Embark on a global film experience and discover what common bond brings us all together with this new ad / web film official trailer for Samsung and "We All Share".
You can tell Samsung what sharing means to you by tagging twitter or instagram pics with #weallshare and learn more at weallshare.samsung.com.
The films world premiere will be 01/09/2013 at 2pm live at the Consumer and Electronics Show in Las Vegas.
Credits:
Advertising Agency: Leo Burnett, USA
Director: Miles Jay
Chief Creative Officer: Mark Tutssel
Global Executive Creative Director: Shannon McGlothin
Global Creative Directors: Brandon Rochon, Adam Kennedy
Associate Creative Directors: Andrei Chahine, Ryan Stotts
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Chance Woodward, Jennifer Dennis
Music Director: Gabe McDonough
Production Company: B-Reel
Editorial: Rock Paper Scissors
Post Production: A52
New commercial for the Samsung Galaxy Note II entitled "Office Upgrade" by ad agency 72andSunny.
With Multi Window features, the Galaxy Note II makes the perfect office companion.
Comedian Andy Samberg is the newest celebrity to star in a Microsoft Windows Phone ad. The spot, "Meet Andy" is Samberg telling us how he loves the cinema as the funny shots a film from his living that stars his feet.
It's easy to see how much Andy Samberg loves movies when you look at his Windows Phone. The live tiles he's pinned to his start screen make it easy for him to write scripts, make a soundtrack or find the latest movies playing in theaters.
With the magic of S Beam on the Galaxy S III and the Galaxy Note II, you can share all your Holiday moments instantly just by touching phones.
The Next Big Thing, thanks to Samsung might just be in Santa's pants this year.
