Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits:
Directed and Designed by Carolina Melis
Animation by Michela Bruno
Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, ‘Washing: Re-Imagined’ uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.
"Most advertisements for washing machines treat appliances like commodities,” said Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi. “With Electrolux, we wanted to showcase the product with creativity and mystery to show that there is a lot more to the appliance than people expect."
‘Washing: Re-Imagined’ follows the success of Saatchi & Saatchi Thailand’s previous film for Electrolux that captured the first piece of art in the world created with a vacuum cleaner. ‘The Power to Capture Imagination’ film has received more than 1 million views on YouTube.
Creative Credits:
AD AGENCY: Saatchi & Saatchi, Thailand
PRODUCER: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan
EXECUTIVE CREATIVE DIRECTOR: Nuntawat Chaipornkaew
COPYWRITER: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno,
ART DIRECTOR: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
ACCOUNT MANAGER: Krittinee Kampitak, Nuttaphan Godden
PRODUCTION COMPANY: Wakeup Rabbit
PRODUCER: Athip Vichuchaianan
DOP: Panit Jirawattananunt
DIRECTOR: Pagorn Jungrungruang
More football, more tricks, more CG magic and more... well, balls! Nomint director Anders Schroder has created a soccer celebration for Danish league Superliga.
Anders and his studio Frame created this fast paced and fun title sequence featuring an amazingly skilled freestyle footballer and a million soccer balls going nuts, all for Danish football fans.
This is Anders's third football related film after his recent work for the spanish La Liga and last year's immensely successful Premier League project. via: Little Black Book
In the web film “Monster Surprise” a little league team discovers that their home field has been repainted to look like the Green Monster at Fenway Park, while the TV spot “Bring It Home” playfully jumps between familiar neighborhood sights that have been painted in that famous shade of Monster green. And for every gallon purchased, Benjamin Moore will help to renovate youth league ballparks throughout the Boston area. Both spots were directed by Element’s Alec Sutherland and feature the Red Sox’s signature song, “Dirty Water” by The Standells.
Credits:
Client: Benjamin Moore
Spot Titles: “Monster Surprise,” “Bring It Home”
Agency: The Martin Agency
CCO: Joe Alexander
SVP/CDs: Vanessa Fortier, Sean Riley
Sr. Copywriter: Justin Bajan
Exec. Broadcast Producer: Christina Cairo
Assoc. Producer: Liza Miller
Production Co: Element
Director: Alec Sutherland
Head of Production: Mark Hankey
DP: Mark Schwartzbard
Editorial Co: Whitehouse Post
Editor: Barney Miller
Executive Producer: Lauren Hertzberg
Producer: Melanie Klein
Assistant Editor: Matt Schaff
Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
Sr. Producer: Paul O’Beirne
Sr. Flame Artist: Matt Reilly
Flame Assist: Joe Scaglione
Lucky Post’s Sai Selvarajan was tapped to create a new show open for the series Frame of Mind, which airs Thursdays at 10 p.m. on KERA TV. The series, newly expanded into a full 13-episode season, showcases the work of independent filmmakers and video-makers and features a wide range of innovative media produced in or by Texans.
“I’ve worked with Sai Selvarajan and Johnny Rutledge on a number of projects,” says Frame of Mind co-producer Bart Weiss, director of the Dallas Video Festival. “They always do an incredible job, but this may be their finest. The open perfectly contextualizes the series by illuminating the mindset of the filmmaker.”
In addition to the Show Open, Sai Selvarajan’s short film Duchamp – art directed by Johnny Rutledge - will air on the final installment of Frame of Mind. Concepted and written by Sai Selvarajan and Mark Coppage, Duchamp is a silent film about the power of music that stars real life husband and wife Aleksa Palladino (Manny & Lo, Boardwalk Empire) and musician Devon Church who make up the band Exitmusic.
Amnesty International in collaboration with its agency TBWA Paris are back. Directed by Onur Senturk and co-produced by Troublemakers.tv and the studio One More, Pens is a full CG film shot in motion capture (Mocaplab) that epitomises the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and features the song Iron Sky by Paolo Nutini. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective – inspiring communities to defend their fundamental human rights.
Creative Credits:
Client - Amnesty International
Agency - TBWA Paris
Vice President - Anne Vincent
Account Management - Laure Lagarde
Account Management - Isabelle Dray
Clients - Bertin Leblanc, Arnaud Humblot
Creative Director - Philippe Taroux
Creative Director - Benoit Leroux
Art Director - Ingrid Varetz
Head of TV - Maxime Boiron
Agency Producer - Amer Zoghbi
Production Company - troublemakers.tv
Director - Onur Senturk
Producer - James Hagger
Production Manager - Aurelie Chevalier
Production Manager - Cecile Alvarez
Production Assistant - Charles-Philippe Bowles
1st Assistant Director - Thomas Bidart
Motion Capture - Mocaplab
Motion Capture Shoot Director - Remi Brun
Motion Capture Supervisor - Frank Vayssettes
Motion Capture Editor - Charles Fourgeront
Motion Capture Assistant - Ahmed Turki
Motion Capture Actor (Hero) - Romain Ogerau
Motion Capture Actor - Franck Pech
Motion Capture Actor - Charles Lelaure
Co-Producer & Post-Production - One More
Post Producer - Benjamin Darras
Art Director - Johnny Alves
Post Production Coordinator - John Meunier
VFX Supervisor - Eddy Richard
3D Artist - Francois-Xavier Gonnet
Modelling, Setup - Gwenhael Glon
Layout - Romain Durr
Animation - Jérémie Vidal
Layout, Lighting, Renders, Compositing - Jérome Rouvelet
Layout, Lighting, Renders, Compositing - Thomas Rodriguez
Layout, Lighting, Renders, Compositing - Tim Lebon
Layout, Lighting, Renders, Compositing - Victor Besse
R&D Supervisor - Alain Xerri
Editor - Nicolas Larrouquere
Additional Editing - Romain Bouileau
Flame Operator - Hervé Thouement
Music - Iron Sky by Paolo Nutini, Dave Nelson & Charlie Chaplin
Music Art Direction - Philippe Mineur, Ferdinand Huet
Sound Producer - Benoit Dunaigre
Head of Music & Sound - Olivier Lefebvre
Coca-Cola wanted to say thank you to those who make the world a little happier. Ogilvy & Mather, NY created The Wearable Movie — an interactive film that you not only watch but actually star in.
Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.
There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.
Credits:
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Object
Charles Saatchi has always been a proponent of controversial British art, but there is one particularly provocative artwork on the market that that he definitely won’t want in his collection.
A young British artist (who prefers to remain anonymous) has created a life-size model of Saatchi with a hand outstretched ready to choke anyone who cares to interact with the piece. The work is entitled ‘Playful Tiff’ — the words Charles Saatchi used to describe the infamous incident where he put his hand around his wife Nigella Lawson’s neck at Scott’s restaurant in London. Viewers of ‘Playful Tiff’ are invited to place their neck in Saatchi’s hand and capture the moment by taking a photo on their mobile phones.
In line with the devilish persona that Saatchi has adopted to promote his book ‘Be The Worst You Can Be’, the model is bright red and replete with horns.
The artwork is currently on display at the Jealous Gallery In Crouch End in London.
Trevor Carmick a video editor from Boston creates a sweet collection of animated beer labels of some fine quality crafted ale's. The animated gif's are subtle and worthy of beeing seen and shared web wide. Below are a few of my favorite from Trevor's collection to date. Check out the rest of the Beer Labels In Motion work on Trevor's website here, or follow him on twitter @BeerLabelMotion.
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year.
James Kirkham, Holler founding partner, said: “Our Jura activity is going to have a focus on breaking convention and not resorted to tried and tested category norms. This is a great first example of instant, smart, socially inspired promotions which ignite passion and get people talking.”
A video of the event is below, and tweeters of a legal drinking age are in with a chance to win a vial of The 39 ¾ by retweeting it.
Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple.
Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.
Toronto's Bata Shoe Museum, one of the world's largest and most comprehensive collection of shoes and footwear-related artifacts recently had the "Out of the Box; The Rise of Sneaker Culture" exhibition created and designed by famed international designer Karim Rashid that documents the sneaker history from the 1800's to today.
Eventscape was brought in to engineer, fabricate, and install the complete exhibition; literally from the floor finish up to the ceiling. To showcase the prized sneakers, the sleek design incorporates 32 translucent pedestals, a 40 foot long display case, an acrylic entrance screen, five integrated inset wall displays, and seamless printed graphics throughout.
The primary challenge was to engineer a system that would meet all the rigorous museum grade structural requirements of security, accessibility and durability while adhering to the narrow budget of a one-year long exhibit. Eventscape was able to achieve this without sacrificing the clean, flowing aesthetic of the design.
Below, check out a cool time lapse of the 3rd floor gallery being transformed from an empty space to the exhibition itself.
