The Recycling Campaign, sponsored by Keep America Beautiful and the Ad Council, aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm.
The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.In "Journey," a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled.
Credits:
Creative Advertising Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriters: Ross Cavin, Earl Lee
Art Directors: Chris Adams, Arnau Bosch
VFX: MPC
VFX Team: Liam Griffin, Alex Harding
Producer: Claudia Guevara
Color Grading: MPC
Colorist: Adrian Seery