ShowBusinessMan + Public Awareness

Moving new CIBC Run for the Cure "In Her Shoes" Film

A moving new spot based on the real-life experience of Anne Wood comes to us from Toronto's Cundari for the Canadian Breast Cancer Foundation CIBC Run for the Cure.

Knowing that most people support a cause when they feel personally connected, the focal piece of our campaign is a film that’s based on a true story. Through her eyes, we experience the full arc of her story from diagnosis through to cancer treatment. Andrew Simon, chief creative officer at Cundari.
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Creative Credits:
Ad Agency: Cundari, Toronto
Art director: Jason Lee
Writer: Francesco Grandi
GCDs: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Producer: Alina Prussky
Director: Michael Lawrence
DOP: Kiel Milligan
Production company: Sons and Daughters
Editorial: Married to Giants
Sound: Apollo Music
Colour: Tricia Hagoriles/Alter Ego

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Moving new CIBC Run for the Cure "In Her Shoes" Film + Public Awareness