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Son Lux and Gillette Razors Piano Performance

To show off the movement of the new Gillette Fusion ProGlide with FlexBall Technology, Son Lux (Ryan Scott) was asked to compose an original piece of music and play it on a piano rigged with the razors.

This was his performance at the Hammerstein Ballroom in New York City.

Creative Credits:  
Ad Agency: Grey
Production Company: 1stAveMachine
Director: Asif Mian
Executive Producer: Sam Penfield
Producer: Leigh Goldstone
Chief Creative Technologist: Bob Partington
Director of Photography: Zak Mulligan
Art Director: Jason Curtis

and more:

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