.jpg)
Great new work from the creative agency Cheil for the new Samsung "What's Your Tabitat?" campaign. Three ads make up the campaign for the Samsung Galaxy Tab 3 line up: "Wanderus" (above) — known for their constant motion; totally at home even when they aren't, below "Relaxicus" — the unapologetic home dweller; a kick back couch-snuggler, and "Connecticus" — Who is tribal by nature; incredibly connected and inherently social.
The spots were produced by Toronto based production company six01, a relatively new studio that has grown from a foundation in visual effects and motion graphics work to take on full, large scale, live-action productions. "Produced in three weeks for Cheil Canada, this marks an important step for us towards larger scale, live-action productions", says six01 on it's blog. "We're excited to add this capacity to our services while maintaining a strong visual effects and motion graphics portfolio".
Credits:
Campaign Title: "What's Your Tabitat?"
Client: Samsung Canada
Creative Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01
Scooped from: The Toronto Egotist