O2 has released a campaign to support its new brand position. The company wants its brand to be associated with positivity and unchecked enthusiasm in a bid to get consumers to embrace new technology. The first ad breaks online today ahead of a TV and cinema release on 6 July. The spot shows a cat that stops being aloof and adopts dog-like characteristics. The ad will be supported by social media, outdoor and in-store executions. The ad was created by VCCP. It was written by Nathaniel White and Ben Daly, and directed by Keith Schofield through Caviar.
Credits:
Creative Advertising Agency: VCCP
Director: Keith Schofield
Production Company: Caviar
Producer: Shirley O'Connor, Caviar
Agency producer: Catherine Long
Copywriters: Nathaniel White, Ben Daly
Executive creative director: Darren Bailes
Editor: Patric Ryan, Marshall Street Editors
Sound: Factory
Animation & SFX: Bevis Jones. MPC
TK: George K. MPC
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