ShowBusinessMan + Social Media Advertising

New Ad — This Is MySpace

The first ad for the new MySpace simply entitled "This Is MySpace"...can a $20 million ad campaign help give the social network a fighting chance, time will tell.

We really wanted to really represent the people that make this brand, Christian Parkes, head of marketing at Myspace told AdWeek. "Because it's not us in this room—we're the guys behind the scenes. But it's really about the community. The tone and spirit... it's irreverent, slightly anarchistic, that's the tone and the attitude and the feeling.

Song: "Mallrats (La La La)" by The Orwells

Below, This is UX.

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New Ad — This Is MySpace + Social Media Advertising