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Apple — Designed By Apple "Intention"

Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.

Creative Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Director / Copywriter: Brooks Jackson
Art Director: Danny Duran
Copywriters: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production & Animation Co: Buck

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Apple — Designed By Apple "Intention" + technology