During the Hong Kong 7s, far beneath the stadium, an elite team of rugby sevens players and fans are hard at work minting a commemorative coin for the tournament. HSBC has launched a brand new Serious Play campaign to support the financial groups co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.
This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekends legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village.
Credits:
Agency: JWT London
Production: Curious Films
Country: United Kingdom
Director: Ash Bolland
Creative Director: Axel Chaldecott
Art Director: Simon Sworn
Copywriter: Matt Chandler
Agency Producer: Romilla Sanassy
Assistant TV Producer: Helen Ball
Planner (creative agency): Orlando Hooper-Greenhill
Global Director: Tanya Hamilton-Smith
Account Manager: Rollo Gwyn-Jones
Media agency: Mindshare
Media planner: Sam Selleck
Editor: James Rosen at Final Cut London
Sound: Dan Weinberg at Greek Street Studios