ShowBusinessMan + great ad campaigns

Chivas Regal "Here's to Real Friends" — Extended Trailer

Chivas Regal have partnered with Academy Award winning short film-maker Joachim Back to make two cinematic films that focus on the trials, tribulations and idiosyncrasies of modern male friendships. The films will act as the online centerpiece to a campaign that spans TV, print, and social media.

Joachim Black takes the audience through break-ups, breakdowns and good times and brings his trademark comic sensibility to celebrate real friends and the stories that bind them forever.

Film and Chivas lovers alike can raise a glass to Big Bear or Twinkle and discover the full story online here at the Chivas website.

The films form part of Chivas Regal’s ongoing Live with Chivalry campaign which launched in 2008 and encourages men to aspire not just to have more, but to be more.

advert, alcohol ad, and more:

Chivas Regal "Here's to Real Friends" — Extended Trailer + great ad campaigns