Hot off the wildly successful Ship My Pants and The Big Gas Savings ads, Kmart and it's creative ad agency DraftFcb hit us with this school yard war of words in the "Yo Mama" commercial.
The ad obviously aimed at younger audience features a culturally-diverse bunch of kids telling “Yo Mama” jokes to one another, though the jokes all are about how cool the clothes are and how awesome “yo mama” must be for buying them at Kmart: "Yo mama get that hoodie at Kmart?" "Yeah, dawg." "Well, yo mama must have cavities, 'cuz that hoodie is sweeeeeeeet!" And so on.
Credits:
Creative Ad Agency: Draftfcb