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Carte Noire Coffee — Fire & Ice "Instinct" Advert

Coffee brand Carte Noire recently launched a new ad promoting Instinct that is an apocalyptic sporting showdown between the worlds of fire and ice, alluding to coffee's roasting process.

Earlier in May of this year, the coffee maker used Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens and turned an ordinary shop window in London into the most intense window in town. See below for Carte Noire's "A Window Into Intensity."

Creative Advertising Agency: BETC
Copywriter: David Soussan
Art director: Marie Eve Schoettl
Creation director: Manoëlle Van Der Vaeren
Director: Tarsem
Production company: Moonwalk
Music: Klaus Badelt

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Carte Noire Coffee — Fire & Ice "Instinct" Advert + UK ADVERTS