Mother have created a new ad for PG tips, ‘Mountain’ featuring the beloved duo Monkey and Al. This time, Monkey and Al go on an epic journey and catch-up with their loved ones over a cup of tea.
The new advert gives us a chance to get to know the duo a little better. On their trip we learn that the pair are in fact keen singers — we also learn that they are average singers. They burst into a gutsy rendition of the Motown classic, “Ain’t No Mountain High Enough” as they take the train and trek through country lanes to visit their loved ones. We also see that Monkey is the proud owner of some rather lovely dance moves.
When they arrive at their destination they’re greeted by their mothers, who they both bear a striking resemblance to. The mums join in the singing and the foursome sit down to enjoy a cup of PG tips together. The ad finishes with the end-line “You, me and a cuppa PG”.
Craig Ainsley, creative at Mother said, “To show the true power of the PG tips catch-up cuppa Al and Monkey had to leave their kitchen and head back home to visit the ones they love the most (except each other). It’s great to see them out in the real world, catching a train, walking in the country. It’s also great to see Monkey full length; there’s something about seeing his little legs that just makes you smile”.
Credits
Creative Agency: Mother
Art Director: Mother
Copywriter: Mother
Planner: Mother
Agency Producer: Mother
Director: Steve Bendelack
Production Company: Hungry Man
Producer: Pam Ashbury
Editor: Mark Burnett @ Speade
Post Production: Framestore
Audio post-production: Factory
Sound designer: One More Music
DoP: Baz Irvine