ShowBusinessMan + [Social Media Advertising]

Social Marketplace The Cools Takes Victoria Secret Model Jessica Hart Skateboarding

The Cools partnered up with Bobbi Brown to celebrate some of their favorite "Pretty Powerful" girls in NYC. The Cools hosted a skateboarding lesson with pro skater Eli Reed last week in Thompkins Square Park for 10 friends and produced a 90 second video documenting the early morning lesson.

The video featuring Victoria Secret model Jessica Hart, Leandra Medine (The Man Repeller), Natalie Joos, True Blood's Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, Logan Horne, and more as they learn some pretty powerful moves in Thompkins Square Park.

The Cools is a New York City startup founded by Parisian entrepreneur Olivier van Themsche, that delivers a social marketplace tailored to your personal style. Follow curators you trust, share inspiration, shop from the community or sell your own things. This social marketplace is a vibrant and shop-able dialogue among tastemakers.

Filmed by Jason Jenkins
Produced by Sydney Reising, and digital ad agency The 88, NY.