The new John Lewis 2012 Christmas ad entitled "The Journey" is simply a joy to watch. The commercial opens in a family's snow-covered garden, with children making a snowman and snowwoman, the snowman has mysteriously disappears the next morning. We are then transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning.
The ad is set to a cover song by Gabrielle Aplin of Frankie Goes to Hollywood's original music "The Power of Love." This young lady has an absolutly beautiful voice, Gabrielle is just 20 years old, she is signed to Parlophone Records and has released three EPs through her own record label, with over 12 million YouTube views, her debut album scheduled for release in 2013.
Credits:
Agency: Adam & Eve
Client: John Lewis
Director: Dougal Wilson
Production Company: Blink
More John Lewis Christmas Adverts
2011 "For Gifts You Can't Wait To Give" see it HERE.
2010 "John Lewis Holiday with Ellie Goulding Your Song" see it HERE.