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"The more you watch Canal+, the more you love cinema."The Bear ad was developed at BETC Euro RSCG by exective team Raphaël de Andréis, Alexandre George, Guillaume Espinet, Sébastien Jauffret, global creative director Stéphane Xiberras, art director Eric Astorgue, assistant art director Julien Schmitt, copywriter Jean-Christophe Royer, strategic planner Clarisse Lacarau, traffic director Loren Hecker, agency producers Isabelle Ménard and David Green, working with Canal+ marketing team Maxime Saada, Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Périne Long. Filming was shot by director Matthijs van Heijningen via Soixante Quinze, Paris. Special effects were produced at Mikros Image. Sound was produced at Gum. Music was by Éric Cervera (Near Deaf Experience).