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DDB's psa Ad For BeeFriendly Will Hit You Hard — "Swat"


To help promote the conservation and rehabilitation of native bee populations and their habitat, DDB Canada’s Vancouver office recently launched this hard-hitting ad for the BeeFriendly Native Bee Conservation Society.

The decline in bee populations is a disturbing global trend and a major threat to crops that rely on pollination. This includes most fruits, nuts and vegetables and staples like coffee, soybeans and cocoa. BeeFriendly is an organization dedicated to the preservation and conservation of native bee populations.

Title: Swat
Client: Bee Friendly Native Bee Conservation Society
Agency: DDB Canada, Vancouver
Creative Director: Cosmo Campbell / Dean Lee
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Sue Bell
Media Company: OMD
Production Company: Soft Citizen
Director: Graydon Sheppard
Director of Photography: Philip Lanyon
Line Producer: Ed Callaghan
Post-Production Company: School Editorial
Editor: Chris Van Dyke
Online Editor: Dan Kelly (Crush Inc.)
Colourist: Dan Kelly (Crush Inc.)
Audio House: GGRP
Audio House Producer: Peter Clarke
Audio House Engineer: Dave Gaudet
Casting Agency: Kristen De Wolfe
Talent: Bruce Navakowski

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