Robert Glen of BlackBerry and Alex Bird of ad agency AMV BBDO, London take us behind the scenes of the Blackberry 10 Super Bowl ad. See the special effects of how a truck instantly turned into rubber ducks and how they gave a man elephant legs in the spot entitled "What BlackBerry 10 Can't Do."
Credits:
Ad Agency: AMV BBDO, London
Account Director: Alex Bird
Director: Peter Thwaites
Production Company: The Mill