Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.
The companies press:
Redcoon starts with a large TV and online campaign into the Christmas shopping season
with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.
With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.
Broad spread on TV and online portals
The campaign seeks to brand redcoon.de be made known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made it through a multi-stage pitch against the competition.