Coca-Cola wanted to say thank you to those who make the world a little happier. Ogilvy & Mather, NY created The Wearable Movie — an interactive film that you not only watch but actually star in.
Each individual frame of the film was printed on a t-shirt, and sent around the world with a personalized thank you note. The recipients were asked to take a photo wearing the shirt and upload it to http://wearablemovie.com.
There, hundreds of frames were pieced together to create The Wearable Movie. It told the tale of two friends, and their dog, who do whatever it takes to create happiness and put a smile on a pair of lips.
Credits:
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Object