Here's a look at the new RAZR Fit Xtreme TV ad featuring Phil Mickelson and the commercial for the all new X Hot Irons featuring Luke List for Callaway.
Credits:
The principals of design-focused production studio Leviathan are very proud to share the results of their collaborations with advertising agency Factory Design Labs on behalf of Callaway Golf Company. Numerous TV spots and brand films supporting the launch of Callaway Golf's new line of RAZR Fit Xtreme(TM) Drivers, X Hot(TM) Drivers, Fairway Woods and Irons have recently debuted on targeted media outlets and Callaway's YouTube Channel. Leviathan's team has been integrally involved in the end-to-end design, animation and visual effects aspects elevating the visual, artistic, branding and storytelling aspects of these spots and several new Callaway product films and still renderings that are 100 percent CG.
Leviathan landed its first assignments for Factory Design Labs in 2011, and as a result of the studio's craftsmanship on those high-profile projects, it was chosen as an official partner for design, CG and VFX for the agency's 2013 campaign for Callaway. "Earning the opportunity to develop and apply extraordinary design and VFX solutions for Callaway is one of the most exciting things to happen for our company so far," confirmed Leviathan's executive producer Chad Hutson. "Knowing our contributions need to represent Callaway as the world-class leader moving into the future, we are pouring ourselves into perfecting the brand's look across all media platforms."
Agency: Factory Design Labs
ECD: Andrew Price
Creative Director: Steve Pratt
Associate Creative Director: Tom Goodrich
Sr. Art Directors: Jason Shiskowsky, Steve Hurd
Art Director: Elliot Hasse
Director of Broadcast Production: Melany Fehrenbach
Broadcast Producer: Jessi Dana
Production: Supply & Demand
Director: Josh Taft
Co-Head Production: Tracy Hauser
Producer: Tina Nakane
Design, Animation, Visual Effects: Leviathan
CD: Bradon Webb
Lead 3D: Nathan Davies
Lead Compositor/VFX: Chris Beers
Lead 2D: David Brodeur
Animator/Compositor: Katrina Nelken
Compositor/Particle Effects: Tim Sepulveda
3D Artists: Timur Salikov, Morgan James, Adam Stockholm
Roto Artists: Patrick Schultz, Kurt Lawson, Shawn Sahara, Ashley Whitaker
Graphics Editor: Mike LaHood
Producer: Lauren Shawe
EP: Chad Hutson
ECD: Jason White
VFX Director: Matt Daly