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The Underground Fitness
Fitness-men
Advertising Agency: Ogilvy, Atlanta, USA
Creative Director: Dave Galligos
Associate Creative Director: John Teter
Copywriter: Ashley Staker
Retoucher: John Teter

Jerk. [jurk]: an exercise that involves bending then straightening the knees in order to propel a weight above the head; knees bend again when the arms straighten to catch the weight. Different. Results.

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