Pizza Hut sends a big thank you to all the quarterbacks with a pre Super Bowl ad thanking them for all the shout outs. "For decades, quarterbacks have been calling our name to start every play," said CMO Kurt Kane to USA Today.
To increase engagement, Pizza Hut is inviting fans to upload videos of their own best "Hut! Hut!" calls, with one call winning the chance at becoming part of the Pizza Hut commercial that will air right before the Super Bowl XLVII.