David Smith, W+K Creative Director, says, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, EA SPORTS VP Marketing, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.”
CREATIVE CREDITS:
AD AGENCY: Wieden+Kennedy, Amsterdam
TV PRODUCER: Elissa Singstock
TEAM MANAGER: Janna Harrington
PLANNER: Ben Armistead
HEAD OF TV / PRODUCTION: Joe Togneri
GROUP ACCOUNT DIRECTOR: Kirk Johnsen
EXECUTIVE CREATIVE DIRECTOR: Mark Bernath and Eric Quennoy
CREATIVE DIRECTOR: Dave Smith and Alvaro Sotomayor
COPYWRITER: Andrew Dobbie
BUSINESS DIRECTOR : Justine Lowe, Melissa Kincaid
ART DIRECTOR: Henrik Edelbring
MUSIC AND SOUND
SOUND DESIGN: Raja Sehgal @ Grand Central
MUSIC PRODUCTION: MASSIVEMUSIC
EDITOR: Russell Icke
EDIT COMPANY: Whitehouse Post
EDIT ASSISTANT: Iain Whiteright
POST PRODUCTION / VFX
PRODUCER: Jeremy Moore, Melanie Wickham, Michael O'Donoghue
POST PRODUCTION HOUSE: The Mill New York
3D LEAD ARTIST: Ed Shires
3D ARTISTS: Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock,
2D LEAD ARTISTS: Kyle Cody
2D ARTISTS: Kshitij Khanna, Erin Nash, Dan Difelice
PRODUCTION COMPANY
PRODUCTION COMPANY: Imperial Woodpecker
PRODUCER: Matt Wersinger
EXECUTIVE PRODUCER: Doug Halbert
DOP: Greig Fraser
DIRECTOR: Mark Zibert