Molson Canadian brings back "I Am Canadian" and creates a beer fridge that only be opened with a Canadian Passport, not a problem anywhere in Canada but these fridges were placed in random cities only in Europe eh. See how they built the beer fridge below.
Credits:
Creative Advertising Agency: Rethink Communications, Toronto
Client: Molson
Creative Director: Aaron Starkman
Creative Director: Chris Staples, Dre Labre, Ian Grais
Art Director: Joel Holtby, Vince Tassone, Christian Buer
Art Director:
Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Broadcast Producer: Clair Galea
Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music
Music Producer/Composer: Steven Mackinnon
Colorist: Eric Whipp, Alter Ego