ShowBusinessMan + [Christmas Commercials]

Bonds 12 Days of Christmas Full 60 Second Ad

Banjo Sydney is set to launch a new integrated campaign for Bond's in time for Christmas.

The lead spot, which goes to air on Sunday, features the traditional song 'The Twelve Days of Christmas' which is given a radical twist.

Each of the scenarios is reinvented right down to Rachel Taylor as the partridge in the pear tree.

The music was re-recorded and sung by Sydney singer-songwriter Jack Ladder (real name Tim Rogers, brother of commercials director Steve Rogers). The commercial was shot by Alex Smith who also shot two previous Bonds' commercials Mash and Kaleidoscope.
via: Campaign Brief